Site Experience Manager

About The Position

We are looking for a Site Experience Manager to own and optimize the performance of our eCommerce product and category pages. This role will be responsible for creating a seamless, engaging, and high-converting shopping experience that drives revenue growth. You will work cross-functionally with merchandising, marketing, design, and product teams to improve key metrics such as Average Order Value (AOV), Add-to-Cart Rate, and Conversion Rate.

Responsibilities

• Own Site Performance Metrics: Monitor and improve KPIs including conversion rate, add-to-cart rate, bounce rate, and AOV.

• Optimize Product & Category Pages: Ensure pages are visually appealing, easy to navigate, and strategically merchandised with the right mix of products, upsells, and cross-sells.

• Conversion Rate Optimization (CRO): Partner with product and design teams to plan, execute, and analyze A/B tests and personalization strategies.

• Content & Merchandising Management: Oversee product descriptions, images, videos, and other content to ensure accuracy, consistency, and engagement.

• Customer Journey Analysis: Use analytics and heatmaps to identify drop-off points and friction in the shopping experience, then develop solutions.

• Collaborate with Cross-Functional Teams: Work closely with marketing to align campaigns with site experience, and with product/engineering to improve functionality and features.

• Create & Curate New Products: Develop exclusive product bundles, recommendations, and cross-sell offerings that expand our assortment and inspire customers to buy more.

• Promotions & Campaign Execution: Partner with merchandising and marketing to implement seasonal campaigns, ensuring they are optimized for maximum impact.

• Stay Ahead of Trends: Continuously research industry best practices, competitor activity, and new technologies in digital merchandising and CRO.

Requirements

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.

• 4+ years of experience in eCommerce, digital merchandising, or CRO-focused roles.

• Strong analytical mindset with experience using tools such as Google Analytics, GA4, Hotjar, Optimizely, or similar.

• Proven track record of improving conversion rate, AOV, and site performance.

• Understanding of UX/UI best practices for eCommerce.

• Strong project management and communication skills.

• Experience working with cross-functional teams (marketing, product, design, tech).

• Experience with A/B testing and personalization platforms.

• Knowledge of SEO as it relates to on-site content.

• Familiarity with eCommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud).

• Passion for customer experience and data-driven decision-making.

Success in this Role

• Improved conversion rate through optimized product page layouts and user journey flows.

• Increased AOV via strategic merchandising, bundling, and promotions.

• Enhanced customer satisfaction with a seamless and engaging on-site shopping experience.