Marketing Performance Analyst

We are looking for Marketing Performance Analyst:

Qualifications:

• Bachelor’s degree in a quantitative field such as Statistics, Economics, Engineering,

or equivalent practical experience.

• 3-5- years of experience in a marketing data analysis role focused on user acquisition,

growth marketing and media analytics.

• Strong proficiency in SQL for querying and manipulating large datasets.
• Hands-on experience with Google Ads Stack, Google Analytics (GA4), including a solid

understanding of its data schema, event tracking, and attribution models.

• Demonstrated experience analyzing performance marketing campaigns and key metrics (e.g.,

CPA, LTV, ROAS).

• Direct experience with advanced analytical techniques such as Media Mix Modeling (MMM)

and data-driven attribution.

• A strong technical understanding of website tracking principles, including pixel implementation

and the role of tag management systems (e.g., Google Tag Manager).

• Familiarity with Mobile Measurement Partners (MMPs) like AppsFlyer.
• Excellent communication skills with the ability to translate complex analytical concepts

for non-technical audiences.

• Experience with data visualization tools (e.g., Looker, Tableau) to build insightful