Product Marketing Manager

• Develop a comprehensive understanding of our offering, including target customers, use cases, key personas, influencers, decision makers, partners and implementers.
• Identify how and where they seek for and obtain knowledge and information and formulate strategies to effectively reach them.
• Monitor relevant market trends and analyze key competitors, focusing on their messaging, go-to-market (GTM) strategies, and marketing techniques.
• Create compelling product messaging and positioning that differentiates our product in the market.
• Create a comprehensive and holistic marketing plan that aligns with the business goals and objectives, with a focus on both PLG and SLG
• Prepare marketing materials to support the approved marketing plan and ensure alignment with overall company strategy.
• Collaborate with business, product and marketing teams to execute and monitor the progress of the marketing plan.
• Track and present progress, performance metrics, and suggest improvements or adjustments as necessary.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.

Qualifications:

• Proven experience in product marketing, preferably in the AI, Telecommunications technology and/or SaaS industry.
• Strong understanding of market research, product positioning, and go-to-market strategies.
• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and problem-solving.
• Strong hands-on execution skills, with the ability to work collaboratively in a fast-paced, dynamic environment.
• Excellent English proficiency, both written and verbal.