Marketing Technology Specialist / MarTech Analyst

Location: Tel Aviv (Hybrid)

Seniority: 2–4 years experience | Full-time

About the Role:

We’re looking for a data-driven, tech-savvy marketer to take ownership of our marketing analytics infrastructure – from tracking and attribution to system integrations and optimization. If you love bridging marketing, technology, and data – this role is for you.

What you’ll do:

• Manage and optimize Google Analytics 4 (GA4) for measurement, events, funnels, and dashboards
• Implement and maintain GTM/SGTM, Appsflyer, Datorama, Salesforce Personalization
• Design conversion tracking, event mapping, and attribution models
• Connect and integrate data sources (via APIs) for unified reporting
• Collaborate with media, product, and tech teams to improve campaign performance
• Deliver actionable insights that drive smarter marketing decisions

What we’re looking for:

• 2+ years in Marketing Technology, Digital Analytics, or Performance Marketing Ops
• Strong hands-on experience with GA4 and Google Tag Manager (event setup, funnels, dashboards)
• Familiarity with attribution models, conversion tracking, and campaign measurement
• Experience with ad platforms (Google Ads, Meta, Outbrain) and tools like Appsflyer
• Technical knowledge: HTML/JS (SQL/Python – advantage)
• Excellent analytical, problem-solving, and communication skills