Vice President Marketing

About Roojoom and PickMyCall:

At Roojoom, we're on a mission to revolutionize how people interact with technology through advanced conversational AI. Our products are driving impressive KPIs and ROI with millions of users each day.

We recently launched an exciting new product to market – an AI-powered voice assistant tailored for micro-businesses – PickMyCall — helping them work smarter, respond faster, and focus on what matters most. Our go-to-market is driven through strong partnerships with business service providers, SaaS platforms, and other distribution partners. 

PickMyCall is uniquely positioned to tap a huge lucrative market and is gaining traction in the US and Europe. 

To fuel our growth in we are looking for a Marketing VP.

If you thrive in a fast-paced, innovative environment and are excited about shaping the future of AI, this is the opportunity for you!

We are seeking a dynamic and experienced individual to join our amazing team and lead a cutting-edge technology roll out to market.

About the role: Marketing VP

We’re seeking an experienced B2B and B2C, resourceful, and hands-on Vice President of Marketing to lead all marketing strategy and execution. This is a pivotal leadership role for a fast-growing B2B SaaS initiative, requiring someone who can combine strategic vision with roll-up-your-sleeves execution.

Your day-to-day with us will include: 

Strategy & Leadership

• Define and own the overall marketing strategy in alignment with business objectives
• Serve as a key advisor to the leadership team on all things marketing and growth
• Build and lead a high-performing, metrics-driven marketing operation (initially hands-on, with growth over time).

Brand & Positioning

• Develop and refine our brand narrative, voice, and identity
• Position the company as a category leader in AI Voice Assistant for SMBs
• Oversee messaging consistency across all partners and channels

Demand Generation & Digital

• Execute and excel in marketing to channels and partners
• Design and execute multi-channel lead generation including digital and events
• Optimize customer and partner acquisition costs (CAC) and grow the marketing-sourced pipeline
• Leverage paid and organic channels, SEO, content, partnerships, email, and events
• Own, maintain and optimize our digital assets including websites and microsites and social presence

Go-to-Market & Partner Marketing

• Develop partner marketing programs build demand and help distribution partners successfully sell our AI assistant
• Create co-branded campaigns, enablement kits, and joint events with partners
• Drive product launches and feature rollouts with compelling campaigns

Product Marketing

• Craft compelling value propositions, product messaging, and sales enablement materials
• Conduct market and competitor research to inform GTM strategy
• Collaborate with Product and Sales to align on product launches and feedback loops.

Growth & Analytics

• Define key marketing KPIs, set targets, and track performance rigorously.
• Use data and experimentation to drive continuous improvement in marketing efforts
• Own marketing automation, CRM, and analytics tools (e.g., HubSpot, GA, etc.)

Role requirements:

• Proven experience (7+ years) in B2B/B2C SaaS marketing, with at least 2+ years in a senior leadership or VP role
• Out-of-the-box thinker. Proven experience in creating a successful new SaaS product launch to international B2SMB markets. Experience in marketing AI products, voice tech, or productivity tools to small businesses is highly desirable
• Strong background in digital marketing and brand strategy
• Proven ability to think like the target audience — understanding their needs, fears, and motivations — and apply those insights to create messaging and campaigns that connect on a personal and emotional level
• Strong understanding of market dynamics, business strategy, and partner relationship 
• Excellent storytelling, communication, and leadership skills
• Data-driven and ROI-focused, with a strong grasp of marketing metrics and attribution
• Startup mindset: scrappy, resourceful, hands-on, and adaptable. Entrepreneurial spirit and comfort in fast-paced, high-growth environments
• Experience building and managing a small marketing team from the ground up
• Fluent in English – speaking, writing and presentation