Senior Manager of Organic Growth

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.

Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.

How you’ll be impactful:

We are seeking a highly analytical and technically proficient Sr. Manager of Organic Growth to lead our comprehensive strategy and team. This strategic leadership role will drive the execution of data-informed initiatives across SEO, ASO, Generative Engine Optimization (GEO), and content production to expand our user base and maximize marketing efficiency.

What you’ll be doing:

• Develop, own, and execute a comprehensive organic growth strategy aligned with user acquisition KPIs.
• Identify and translate market opportunities into actionable growth initiatives.
• Design and implement AI-based organic growth strategies, with a focus on GEO to optimize for AI-powered search engines.
• Lead and grow a team of specialists in organic growth and marketing operations. Foster a culture of experimentation, performance tracking, and continuous optimization.
• Deep understanding of user acquisition strategies and campaign optimization.
• Oversee all technical aspects of SEO: audits, site architecture, indexation, and performance-based link acquisition.
• Use advanced SEO tools to conduct in-depth keyword research, competitive analysis, and diagnostics to improve search rankings.
• Define and manage the production pipeline for content (images, videos, front-end), supporting both user acquisition and retention goals.
• Ensure all creative assets are conversion-optimized through ongoing performance analysis.
• Serve as the subject matter expert for organic growth, collaborating closely with Product, Engineering, Data, and Paid Marketing teams to drive unified growth strategies.

What you’ll need to be successful:

• 5+ years in progressive SEO or organic growth roles, with a proven track record of driving growth for international brands.
• Deep knowledge of SEO fundamentals: crawling, indexing, ranking factors, schema markup, Core Web Vitals, and programmatic SEO.
• Proficiency in enterprise SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush, etc.), including organic attribution modeling
• Demonstrated experience with Generative Engine Optimization (GEO) or equivalent AI-driven content optimization strategies.
• Solid understanding of ASO for iOS and Android, including app store experimentation tools and best practices.
• Proven leadership experience managing and scaling high-performance teams.
• Strong operational understanding of content and creative production processes.
• High proficiency in data visualization and reporting tools (e.g., Looker, Tableau, or similar).
• Bachelor’s degree in a quantitative or technical discipline (e.g., Computer Science, Engineering, Marketing Science, or Economics). Master’s degree preferred.

Perks & Benefits:

• Friendly, talented, collaborative, and entrepreneurial team
• Competitive and comprehensive benefits and perks
• Work in the international company
• Generous holiday and PTO policies
• Technology stipends
• Training and development opportunities and allowance
• Fun and inclusive digital, and in-person events
• Employee groups - global culture committee, fun committee, wellness group and more
• Hybrid working model - work from home up to 3 days/week, our office is located in Petah Tikva