VP Growth Marketing

Lumen is a leading health tech company empowering people to improve their metabolic health with revolutionary device-to-app technology that measures metabolism through a single breath.

With over 70 million metabolic measurements logged and 2 million new measurements added monthly, Lumen is the largest metabolic health database in the world.

Lumen helps 300,000+ people worldwide understand how their bodies respond to nutrition, sleep, exercise, and stress levels in real time. It provides individualized recommendations that prioritize high-impact habits to improve metabolism and help people reach their health goals.

About the position:

We are seeking a highly experienced and strategic VP Growth Marketing to lead Lumen’s growth strategy and execution. Reporting directly to the CMO, you will be responsible for building and scaling a high-performing growth team, managing large-scale budgets exceeding $2M per month, and driving measurable results across all acquisition, retention, and monetization channels.

The ideal candidate will have a proven track record in B2C companies, with deep expertise in performance marketing, lifecycle marketing, data-driven decision-making, and innovative growth strategies. You will play a critical role in shaping Lumen’s global growth, optimizing ROI, and identifying new opportunities to expand our user base and maximize lifetime value.

Responsibilities:

• Build, lead, and mentor a world-class growth marketing team.
• Manage and optimize all website panels and funnels (landing pages, sign-up flows, user activation paths, conversion panels) to maximize user acquisition and retention.
• Develop and execute data-driven strategies to acquire, retain, and engage customers at scale.
• Collaborate closely with Product, Design, Creative, and Engineering teams to develop and improve website components, user journeys, and creative materials related to growth initiatives.
• Oversee the creation, testing, and optimization of creative assets and campaigns to ensure alignment with brand guidelines and campaign goals.
• Leverage analytics and market insights to continuously improve campaigns and identify new growth opportunities.
• Drive experimentation and A/B testing to refine targeting, messaging, and channel mix.

Requirements:

• 8+ years of experience in growth marketing, with at least 4 years in a leadership role.
• Proven success in B2C companies, ideally in health tech, consumer apps, or subscription-based businesses.
• Strong expertise in performance marketing (paid search, social, display, programmatic), lifecycle marketing, and retention strategies.
• Experience managing and optimizing large marketing budgets ($1M+ monthly).
• Strong analytical skills with a data-driven mindset.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Creative thinker with the ability to innovate and solve problems quickly.