Digital Marketing Manager JB-4449

The Digital Marketing Manager is responsible for leading the organization's global digital marketing department, including strategic management, operation of automated marketing systems, performance analysis and leading digital transformation.

The role includes building campaigns on various platforms, optimizing user experience and customer journeys, producing digital content, managing suppliers and internal teams, managing the social area, and leading digital marketing innovation in marketing.

Job Responsibilities

Building a comprehensive digital marketing strategy on a global level, tailored to different target audiences and business goals

Leading end-to-end digital campaigns: planning, execution, optimization and reporting - including Paid Social, PPC, SEO, remarketing and display

Advanced management of Email Automation systems: segmentation, customer journeys, A/B Testing, dashboards and performance reports

Full responsibility for website performance: CRO, UX/UI, user journeys and optimization for mobile and desktop

Producing marketing content tailored to diverse audiences on various platforms in collaboration with the social and marketing team

Leading the use of artificial intelligence-based tools to streamline marketing processes and improve performance (content creation, analytics, personalization)

At least 5 years of hands-on experience in digital marketing, with specialization in executing and leading multi-channel campaigns - including PPC, social networks, remarketing, SEO, Display, mailing and landing pages

Full control of advanced Email & Marketing Automation systems - with an emphasis on Salesforce Marketing Cloud, Hubspot, Klaviyo or similar systems - mandatory

Practical experience in characterizing and implementing complex digital customer journeys - including channel integration (Email, Social, Paid, Organic), personalization, automation and ongoing optimization

Control of advanced performance analysis tools - including Google Analytics, Data Studio, BI systems, and A/B Testing tools

Experience working with AI-based marketing tools – for content creation, smart analytics, and customization – a significant advantage

Expertise in implementing UX/UI and CRO principles – to improve user experience and conversions throughout the customer journey