User Acquisition Manager (Programmatic)

Entain is one of the world’s largest sports betting and gaming companies, listed on the London Stock Exchange with a $4 billion valuation and a global team of 30,000 employees. We own and operate some of the biggest betting brands in the world, including bwin, Ladbrokes, Coral, and PartyCasino, serving millions of customers across multiple markets. As an industry leader, we are at the forefront of innovation, data-driven marketing, and cutting-edge technology, constantly pushing the boundaries of what’s possible in the world of online betting and gaming.

If you're experienced in programmatic buying, DSPs, ad networks, and preload platforms — and ready to own large-scale acquisition efforts — this is your opportunity to make a real impact!

Responsibilities

• Lead and manage large-scale programmatic user acquisition campaigns across multiple DSPs, ad networks, and preload partners.
• Develop and execute performance strategies to meet CPA, ROI, and LTV goals across multiple markets.
• Optimize campaigns through constant A/B testing, bidding strategies, creatives, and segmentation.
• Own relationships with external media partners, DSPs, ad networks, and mobile OEMs.
• Analyze performance data deeply and turn insights into actionable improvements.
• Collaborate closely with creative, data, and product teams to deliver high-performing campaigns.
• Identify and test new media channels and programmatic opportunities to grow our user base efficiently.

Qualifications

• 2+ years of hands-on experience managing programmatic UA campaigns via DSPs (e.g., DV360, Liftoff, Moloco, etc.).
• Experience with ad networks and OEM/preload partners.
• Strong analytical skills, including advanced Excel and experience with MMPs (AppsFlyer).
• Excellent project management and communication skills.
• Fluent English (written and spoken); ability to thrive in a fast-paced team environment.
• BA/BSc in a quantitative field – advantage.
• Love sports? That’s a big plus.