PPC Team Lead

Guesty is the all-in-one platform helping hospitality businesses around the world automate, optimize, and scale their operations. We’re a fast-growing global startup that’s transforming how the industry works — from guest experience to business growth.

With a powerful suite of features and integrations with 150+ industry partners — including Airbnb, Vrbo, Booking.com, Expedia, Google Travel, and many more — Guesty empowers property managers to deliver top-tier guest experiences while running more efficient, data-driven operations.

We’re proud to have over 900+ team members across 16 countries worldwide, all working together to build the future of hospitality technology.

If you’re looking to grow your career in a dynamic, global, and impact-driven environment, we’d love to hear from you.

We are looking for a PPC Team Lead to join our team.

In this pivotal leadership role, you will be responsible for leading and mentoring a team of PPC specialists while remaining hands-on with key campaigns and initiatives to drive our paid acquisition efforts. You will set the strategic direction for all performance marketing campaigns, diversify our channel mix, and be accountable for significant growth in qualified leads and opportunities. This role requires not only a hands-on expert but a leader who can foster a culture of data-driven experimentation, translating complex insights into actionable strategies and team success.

Responsibilities:

• Lead the development and contribute to the hands-on execution of comprehensive PPC strategies across a diverse range of platforms including but not limited to Google Ads, Meta, LinkedIn, Reddit, TikTok, and display networks.
• Manage, mentor, and develop a team of PPC specialists, providing guidance on daily optimization, continuous A/B testing, and career growth.
• Oversee the end-to-end performance of all paid campaigns, ensuring they meet or exceed KPIs for ROI, CAC, and lead/conversion targets.
• Conduct in-depth analysis of campaign performance, identifying trends and uncovering insights to drive team-wide strategy and improve efficiency and scale.
• Collaborate closely with the creative and content teams to develop compelling ad copy, visuals, and video assets, leading the team in iterative creative testing.
• Manage significant advertising budgets effectively, delegating tasks and ensuring optimal allocation across channels and campaigns to meet team and company goals.
• Prepare and present performance reports to marketing leadership and cross-functional stakeholders, communicating key insights and strategic recommendations.
• Stay abreast of industry trends, platform updates, competitor strategies, and best practices, acting as a thought leader for the team.

Requirements:

• Minimum 6+ years of hands-on experience in performance marketing, with at least 2 years in a team lead or management position, preferably within a SaaS or B2B environment.
• Proven experience in managing, mentoring, and developing a team of marketing professionals.
• Strong leadership, communication, and interpersonal skills, with the ability to set strategic direction, delegate tasks, and motivate a team.
• Expert-level analytical skills: Proficient in data analysis, comfortable with complex datasets, and a proven ability to derive actionable insights and strategic recommendations.
• Expert-level proficiency with Google Ads and Meta Ads platforms and solid experience with at least 1-2 additional major advertising platforms beyond Google/Meta (e.g., LinkedIn Ads, Reddit Ads, TikTok Ads, programmatic).
• Strong leadership, communication, and interpersonal skills, with the ability to set strategic direction, delegate tasks, and motivate a team.
• Strong understanding of conversion funnels, lead scoring, and customer lifecycle metrics.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.