CRM Acquisition Manager

eTeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to over 800 employees while we deliver high quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome focused learning experiences by leveraging AI technology and advanced teaching methodologies.

We are looking for a results-driven and strategic CRM Acquisition Manager to lead the development and execution of high-impact CRM and email marketing strategies focused on customer acquisition and engagement. This role requires a balance of strategic thinking, hands-on campaign execution, data analysis, and team leadership. The ideal candidate thrives in a fast-paced environment and is passionate about leveraging customer data to drive personalized, multi-channel communication.

Responsibilities:

1. Strategy Development and Implementation

• Design and execute integrated high impact CRM strategies to boost acquisition, engagement, and retention across various brands, channels, and languages.
• Analyze market and competitor trends to refine CRM approaches.
• Collaborate with cross-functional stakeholders to ensure CRM initiatives align with overall business goals.

2. Campaign Management and Optimization

• Lead end-to-end campaign planning, execution, and optimization, tailored to segmented customer profiles.
• Guide and support the Acquisition Campaign Specialist to ensure timely and effective campaign delivery.
• Use A/B testing and performance data to continuously improve engagement metrics (open, click-through, and conversion rates).

3. Performance Analysis and Reporting

• Monitor campaign performance, extract insights, and identify optimization opportunities.
• Deliver regular reports and strategic recommendations to senior leadership.
• Maintain data accuracy and consistency across all reporting tools and dashboards.

4. Customer Segmentation & Personalization

• Build and maintain robust segmentation strategies to ensure personalized, relevant communication.
• Oversee the creation of personalized content and templates tailored to key segments.
• Ensure all content meets brand and compliance standards.

5. Content and Calendar Management

• Own the CRM content calendar and briefing process, ensuring a steady pipeline of dynamic and compelling content.
• Approve campaign assets and manage cross-departmental content alignment and timelines.

6. Team Leadership & Development

• Lead and mentor the Acquisition Campaign Specialist, cultivating a growth-focused, high-performance culture.
• Conduct regular 1:1s, performance reviews, and set clear KPIs.
• Stay abreast of CRM trends, tools, and innovations, and drive adoption of best practices within the team.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field. (a plus)
• 2+ years of experience in CRM, email marketing, or digital campaign management.
• Proven track record in developing and scaling CRM acquisition strategies.
• Strong knowledge of CRM platforms (e.g., Salesforce, HubSpot) and email marketing tools.
• Data-savvy, with experience in reporting tools and A/B testing.
• Excellent communication, project management, and leadership skills.
• Experience driving a team or direct report is preferred.