Creative AI Specialist

About the Job

Join Peerplay, the innovative team behind Merge Cruise, a beloved casual mobile game that combines renovation, mystery-solving, and merge mechanics. We're seeking an AI-native Creative AI Specialist who leverages cutting-edge artificial intelligence to create compelling visual content that drives player acquisition and engagement for our games.

As our Creative AI Specialist, you'll be at the forefront of AI-driven creative production, using advanced tools and workflows to craft everything from eye-catching video ads to stunning in-game promotional materials. You'll work from our Tel Aviv office in a collaborative, fast-paced environment where your AI expertise and creativity directly impacts millions of players worldwide. This role is perfect for someone who lives and breathes AI technology, loves experimenting with emerging tools, and can turn AI-generated concepts into scroll-stopping marketing content.

AI-Driven Video Creative & Ad Production

• Design and edit compelling video ads using AI-powered video generation and editing tools
• Create performance-driven video content leveraging AI animation, voice synthesis, and visual effects
• Develop automated workflows for rapid video content iteration and A/B testing
• Integrate AI-generated assets, characters, and animations into promotional content
• Utilize AI agents for content optimization based on performance data and market trends

AI-Enhanced Static Design & Live Operations

• Design in-game promotional popups and event banners using AI image generation and enhancement
• Create social media assets through AI-powered design workflows and automation
• Develop marketing materials using AI tools for ideation, asset creation, and rapid iteration
• Build and maintain AI-assisted design systems for consistent brand application
• Implement AI agents for automated asset resizing, localization, and format optimization

AI Workflow Development & Innovation

• Build and optimize AI-powered creative workflows and pipelines
• Integrate multiple AI tools and agents into cohesive production systems
• Stay at the cutting edge of AI creative tools and implement new technologies
• Train and fine-tune AI models for specific creative tasks and brand requirements
• Develop custom AI agents and automation scripts to enhance team productivity
• Research and prototype emerging AI technologies for creative applications
  

Essential AI Skills

• 3+ years of hands-on experience with AI-powered creative tools and workflows
• Expert-level proficiency with AI image generation and editing platforms
• Advanced experience with AI video creation and enhancement tools
• Proven experience building automated creative workflows using AI agents and APIs
• Knowledge of prompt engineering techniques and AI model optimization
• Experience with AI voice synthesis and audio generation platforms

Technical AI Proficiencies

• AI workflow automation platforms and custom solutions
• AI agent platforms and API integrations
• AI-enhanced design software and plugins
• Basic understanding of machine learning concepts and model training
• Experience with AI art direction and style consistency across generated content
• Knowledge of AI ethics and responsible AI usage in commercial applications

Traditional Design Skills

• Strong foundation in design principles, composition, and visual hierarchy
• Proficiency in Figma for final design assembly and client presentation
• Video editing skills enhanced by AI tools and platforms
• Understanding of mobile game marketing and user acquisition metrics
• Excellent English communication skills for AI prompt crafting and team collaboration

Work Style Requirements

• Based in Tel Aviv with daily office attendance
• Flexible schedule availability for weekend and holiday events
• Self-motivated team player who thrives in a collaborative office environment
• Ability to rapidly prototype and iterate using AI tools
• Quick adaptation to new AI technologies and workflow changes
• Comfortable training team members on new AI tools and processes
  

• Tel Aviv office location with modern workspace and amenities
• Competitive salary and benefits package
• Access to premium AI tools and cutting-edge creative technologies
• Budget for experimenting with new AI platforms and services
• Opportunity to shape AI-driven creative processes from the ground up
• Collaborative environment where AI innovation is encouraged and rewarded
• Professional growth in the rapidly evolving AI-powered creative industry
• Direct impact on a game enjoyed by millions of players worldwide
• Team lunches, company events, and office perks
  

• Experience creating AI agents for creative workflows
• Knowledge of AI model training and fine-tuning for creative applications
• Background in prompt engineering and AI art direction
• Experience with AI-powered A/B testing and performance optimization
• Familiarity with emerging AI creative platforms and beta programs
• Understanding of AI-generated content licensing and intellectual property
• Experience in mobile gaming industry with AI-enhanced creative production
• Knowledge of generative AI ethics and best practices
• Hebrew language skills (advantage but not required)
  

Please submit your resume along with a portfolio showcasing:

• AI-Generated Creative Work: Examples of marketing materials created primarily with AI tools
• Workflow Documentation: Screenshots or videos of your AI creative workflows in action
• Before/After AI Enhancement: Traditional work enhanced or accelerated with AI
• Innovation Examples: Custom AI agents, automation scripts, or unique AI applications
• Performance Results: Data showing improved efficiency or results from AI implementation

Portfolio Requirements:

• User acquisition video ads created with AI video tools
• Mobile game promotional designs using AI image generation
• Social media content leveraging AI workflows
• Documentation of your AI tool stack and creative process

Peerplay is committed to creating an inclusive environment where all team members can thrive and contribute to building amazing gaming experiences through the power of artificial intelligence.