Product Marketing Specialist

Product Marketing Specialist 

Job description 

Forabilis is looking to grow its product marketing practice and hire a Product Marketer to support our customers’ go-to-market strategy and marketing activities. As a product marketer at Forabilis, you will work with the most promising B2B startups to help translate product features into compelling product storytelling that stresses value proposition based on real customer pain points

You will be responsible for:

• Conducting comprehensive market research to identify trends, competitor strategies, and opportunities.
• Supporting the development of product positioning and messaging that demonstrates clear differentiation
• Developing sales enablement tools, including product presentations, self-serve demos, case studies, white papers, videos, battle cards and more
• Be responsible for implementing new branding and messaging across marketing and sales assets
• Owning and end-to-end management of web and video marketing assets 
• Closely managing 3rd party vendors such as designers, web developers, videographers, SEO specialists and more 

We are looking for candidates with: 

• 5+ years of experience in product marketing, marketing communications or a similar role in a B2B startup or a B2B marketing agency 
• Experience marketing products in global markets
• Excellent written and verbal communication skills
• English - mother tongue or very high proficiency
• Ability to grasp technical concepts and tech products
• Intellectual curiosity with a desire to bring new category-defining products to market
• Independent self-starter with ability to collaborate effectively across teams, set priorities, identify any
• needed support, and provide solutions
• Experience working with AI tools in research and marketing