Search Marketing Strategist – Entain Brands

We’re looking for a Search Marketing Strategist to define and drive the paid search strategy for Entain brands across global markets. This is a senior-level role focused on performance, innovation, and scale — managing over £100M in annual paid search spend across multiple platforms, including Google Ads, Apple Search Ads, and Bing.

You’ll play a central role in shaping our acquisition strategy, collaborating with product, creative, and analytics teams to deliver sustainable growth in one of the most competitive industries in the world.

Responsibilities:

What You’ll Do

• Define and lead the strategic direction of paid search marketing for Entain brands across global markets
• Develop acquisition frameworks and campaign architectures that drive scalable and sustainable growth in highly competitive regions.
• Identify opportunities to innovate in bidding strategies, audience segmentation, measurement, and creative messaging.
• Partner with data, product, and creative teams to align paid search with broader business and brand objectives.
• Translate performance insights into business recommendations and influence cross-functional stakeholders up to senior leadership level.
• Contribute to the development of best practices, mentor junior team members, and help shape the overall performance marketing culture.
  
  

• A senior performance marketer with 5+ years of hands-on experience in Google Ads, Apple Search Ads, and Bing.
• Proven track record of driving growth at scale, ideally managing annual budgets of £10M+ across multiple brands or markets.
• Strategic thinker with strong analytical skills — able to translate data into actionable insights and long-term growth strategies.
• Experienced in modern attribution models, incrementality testing, and marketing tech stacks (e.g., GA4, SA360, GMP, DV360, CM360).
• Adept at cross-functional collaboration with creative, data, product, and commercial teams.
• Comfortable in a high-paced, high-stakes environment where performance and innovation are equally valued.
• A strong communicator who can influence stakeholders at all levels, from peers to C-level.
• Experience in the betting, gaming, or similarly regulated B2C industry is a strong advantage.
• Knowledge or passion for sports is a plus.