Marketing Manager - Israel

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

The Marketing Manager role is essential to lead the implementation of the national marketing plan initiatives (top line plans: outbound cross border, local offers, product-focused, sponsorships), support and drive client-specific marketing activities, and manage marketing agencies (creative, media, BTL, social media) to ensure delivery. This role also involves direct collaboration with clients to develop, activate, and optimize marketing programs that align with both client objectives and Visa’s strategic priorities. Additionally, the Marketing Manager oversees administrative aspects of marketing project management, including but not limited to procurement processes, contract management, and ensuring compliance with internal governance and approval processes. Attention to detail, careful and strategic planning, precise execution, and diligent reporting—including regular reporting of budgets and key numbers—are crucial for success in this role.

Responsibilities:

• Develop actionable Marketing proposals, leveraging Visa's assets and own personal expertise (including but not limited to) research and data insights, payment trends, brand and sponsorship assets, creative origination, digital marketing solutions, local and global best practices
• Act as a key marketing point of contact for clients, supporting their business objectives through joint campaign planning, program activation, and ongoing consultation to maximize marketing impact. Client engagement and building relationships with the clients' marketing managers and stakeholders.
• Manage and/or brief creative, media, and/or third-party agencies and suppliers to ensure delivery of marketing programs.
• Manage budget, forecasts, and campaign results in collaboration with internal stakeholders, clients and third-party suppliers. Monitor overall country and client-funded activities spending and produce reporting and KPI’s. Adhere to Visa governance, process and procedures.
• Apply careful and strategic planning to the development, execution, and assessment of marketing initiatives, ensuring that all activities are meticulously executed and carefully reported.
• Recognize latest consumer & industry trends and innovate to develop new marketing strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

-Demonstrated ability to develop and execute marketing strategies tailored to the Israeli market, leveraging local consumer insights and data analytics.

-Understanding of the Israeli payments, fintech, and consumer landscape, including key players, market regulations, and evolving payment trends.

-Strong management skills, with a track record of building trusted relationships and working jointly with partners to develop and activate marketing programs.

-Expertise in managing local creative, media, and BTL agencies, and knowledge of the Israeli media landscape (including digital, social, and influencer channels).

-Ability to innovate in response to Israel’s fast-paced, tech-driven market environment, incorporating the latest consumer trends and digital marketing tactics.

-Excellent project management skills, including budget oversight, procurement, and campaign reporting, with meticulous attention to detail.

-Strong cultural awareness and adaptability, with the ability to tailor global best practices to local market realities and consumer behaviors.

-Native-level Hebrew and strong English communication skills, both written and verbal, for effective stakeholder engagement.

-Experience with sponsorships and partnerships relevant to the Israeli market (e.g., local events, sports, or cultural sponsorships) is a plus.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.