Digital Marketing & Analytics Systems Specialist

A leading financial organization is seeking a tech-savvy and data-driven professional to manage and optimize its digital marketing and analytics systems. The role combines hands-on technical execution with strategic thinking, supporting digital performance and measurement across channels.

Responsibilities:

▪ Technical operation and optimization of marketing and analytics platforms

▪ Managing data tools, reporting systems, and audience segmentation

▪ Translating business needs into technical implementations and measurement strategies

▪ Leading implementation of new tools and systems – from planning to testing and rollout

▪ Performing ongoing QA, troubleshooting, and improving measurement processes

▪ Collaborating with marketing, product, IT, and external vendors

Requirements:

• Experience working with advertising and analytics platforms, including audience creation and reporting

• Demonstrated expertise in working with tools such as Google Analytics, Appsflyer, Datorama, and Salesforce Personalization

• Experience with Google Tag Manager

• Familiarity with using APIs to connect data sources

• Knowledge of HTML and JavaScript

• Strong data analysis skills to generate insights and improve digital performance

• Knowledge of SQL or Python for data analysis

• Ability to connect and interpret data across various systems and platforms

• Experience in leading digital technology projects

• Excellent English - spoken and written