Performance Marketing Lead

Leverate, a growing technology company in the financial sector is looking for a hands-on Performance Marketing Lead. This is a roll-up-your-sleeves role for someone who thrives on building pipelines, optimizing results, and leading by example.

Key Responsibilities:

• Personally plan, build, and execute multi-channel B2B lead generation campaigns (SEO, paid, social, direct).
• Use AI tools to boost campaign efficiency, content production, and analytics.
• Take full ownership of performance marketing KPIs and continuously optimize for results.
• Develop and manage digital and offline marketing strategies with clear ROI goals.
• Align marketing activities with sales targets and business priorities.
• Lead and mentor a lean marketing team while actively contributing to day-to-day execution.
• Analyze data to identify trends, improve funnel metrics, and uncover growth opportunities.
• Maintain brand consistency while adapting to market dynamics.

Requirements:

• 5+ years in hands-on marketing leadership roles in B2B companies (experience in trading, investing, or gaming is a strong plus).
• Deep expertise in performance marketing: paid acquisition (Google Ads, Meta), tracking, reporting, and A/B testing.
• Strong grasp of SEO, content marketing, and conversion optimization.
• Experience using AI tools across campaign workflows (e.g. content, audience targeting, analytics).
• Comfortable working with WordPress and marketing automation platforms.
• Highly analytical with a bias for action and measurable outcomes.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.
• Excellent communication and team leadership skills.
• Fluent in English.