Senior Brand Voice & Marketing Copywriter

Description

About Us

Hello, we’re Flare! We are reimagining how attorneys and clients work together. We are obsessed with building solutions that empower attorneys and consumers through the legal journey. Funded by leading VC firms, we are an industry leader in legal technology. Our platform simplifies the delivery of complex legal services while providing ease and clarity to clients and attorneys throughout the process. With a global team that brings a fresh perspective, Flare is revolutionizing the way legal services are delivered. We’re a team of creative problem-solvers who want to make the world a better place. Join us.

Check out helloflare.com for more!

Overview

We’re hiring a Senior Brand Voice & Marketing Copywriter to shape the voice and storytelling of a fast-growing legal tech startup. As the team that powers law firms like Marble Law, Flare is redefining what legal services can look and feel like and we’re looking for a strategic communicator who can bring that mission to life through thoughtful, human-centered content. You’ll lead brand voice development, oversee copy across the lifecycle, and collaborate with stakeholders across Product, Growth, Operations, Sales, Finance, and Compliance to ensure every message is accurate, aligned, and impactful.

What You'll Do

• Lead creative concepts for campaigns, launches, and content series—partnering with design and marketing to bring ideas to life.
• Write (and rewrite) high-impact copy for web, email, SMS, ads, in-product marketing, video scripts, and more.
• Turn complex topics into clear, human, scroll-stopping storytelling.
• Maintain and evolve a distinctive, empathetic brand voice across all channels and teams.
• Build and update voice/tone guidelines; coach teammates to keep copy consistent.
• Launch A/B tests and iterate messaging based on performance data.
• QA every word: accuracy, clarity, legal/compliance alignment, and on-brand tone.
• Coordinate approvals across Product, Growth, Ops, Sales, Finance, and Compliance—even across time zones.
• Support SEO/GEO and paid acquisition with smart, voice-safe content strategies.
  
  

Requirements

• 7+ years in copywriting/content roles (marketing/brand focus), ideally in tech.
• A creative first: You ideate like a creative director and execute like a (fun) copy machine.
• Voice-obsessed: You’ve built or stewarded a brand voice and can flex it by channel/audience.
• A multi-channel maker: Equally comfy with a long-form blog, a three-word CTA, or a landing page headline.
• Collaborative & diplomatic: You gather input, manage feedback loops, and keep timelines on track.
  
  

Please provide a portfolio that showcases voice-led, concept-driven work across digital channels.

Flare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.