Vice President Marketing

VP Marketing (or Head of Marketing on the way to VP)

(Israel‑first, local‑market role – we’re not after candidates whose experience is only in global‑first or foreign startups)

We’re a well‑funded Israeli start‑up about to launch what we believe will be the most talked‑about digital‑tech rollout in the Israeli market in years. The product is in final development; now we need the marketing leader who will turn breakthrough tech into a household brand here, at home.

Already held “VP Marketing”? Great.

Been the hands‑on driver of full‑funnel marketing and ready for the step up? Also great. Impact matters more than titles.

What you’ll own

• Brand from zero to hero in Israel – craft positioning, messaging, and a visual identity that break through local clutter and resonate with Israeli audiences.
• Full 360° marketing engine – digital demand gen, performance, content, PR, events, and selective traditional media, all tuned for the domestic market.
• Team & partner build‑out – hire, mentor, and inspire an A‑team while orchestrating Israeli agencies, freelancers, and mar‑tech vendors.
• Budget & KPIs – manage an eight‑figure ₪ budget, set clear metrics (awareness, engagement, pipeline, revenue), and report directly to the CEO.
• Founder flywheel – sit next to product and engineering leadership to translate technical advantages into market‑moving stories for Israeli users and customers.

You’ll be a strong fit if you

• Bring 8+ years in Israeli tech/B2C/B2B marketing, including ownership of brand and growth programs aimed at the local market.
• Have launched at least one product and scaled its marketing engine from scratch inside Israel.
• Combine creative storytelling with data discipline—comfortable running both performance campaigns and top‑of‑funnel initiatives for Israeli channels.
• Hold a deep network of local media, PR, influencer, and vendor contacts.
• Fluent, native‑level Hebrew (copywriting a must) and strong English for occasional international comms.
• Leadership mindset: low‑ego, collaborative, and laser‑focused on outcomes.

(If your last title was “Director” or “Head of Marketing” but you tick these boxes, we still want to talk.)