Performance Marketing Lead

We’re looking for a data-driven Performance Marketing Lead to take full ownership of paid media strategy and execution across channels like Meta, Google, and emerging platforms. This is a high-impact, hands-on leadership role for someone who thrives in fast-paced environments, loves testing and scaling, and knows how to turn insights into results.

What You’ll Do:

• Own and optimize full-funnel acquisition across key paid platforms
• Set budgets, ROAS goals, and testing roadmaps based on CAC/LTV performance
• Manage and scale Meta campaigns directly (structure, targeting, budget pacing, creative rotation)
• Analyze performance data to drive decisions across creative, messaging, and media mix
• Collaborate closely with creative, product, and analytics teams
• Leverage AI and automation tools to streamline workflows and enhance campaign effectiveness
• Lead and develop a small cross-functional growth team, including influencer marketing

What You Bring:

• 4+ years in performance marketing with strong hands-on Meta experience
• Proven track record managing high 6- or 7-figure monthly budgets
• Strong analytical skills and experience with attribution tools, GA4, and post-purchase data
• Experience leading small teams and working cross-functionally
• High proficiency in English (spoken and written)
• Comfort using AI tools for ideation, copy, and optimization

Bonus Points For:

• Experience with TikTok, YouTube, or other growth platforms
• Familiarity with influencer/UGC strategies and whitelisting
• Background in high-growth DTC environments