VP Sales & Marketing

We are seeking a dynamic VP of Sales and Marketing to lead our commercial strategy and execution as we launch ZSmile in Israel and expand to the US market. This role requires a unique combination of sales leadership, marketing expertise, and deep understanding of both the aligner industry and consumer beauty market. You will be responsible for building and executing our go-to-market strategy, developing sales channels, and creating compelling marketing campaigns that position ZSmile as the lifestyle alternative to traditional aligners.

• Develop and execute a comprehensive sales strategy for B2B (dental professionals) and B2C (direct consumer) channels
• Build and manage high-performing sales teams across multiple markets
• Establish partnerships with dental practices, orthodontists, and distribution channels
• Drive revenue growth and achieve ambitious sales targets
• Develop pricing strategies and sales processes that optimize conversion and profitability

• Lead brand positioning and messaging strategy, positioning ZSmile as a lifestyle/beauty solution rather than medical device
• Develop and execute integrated marketing campaigns across digital, social media, and traditional channels
• Oversee content creation, including compelling before/after transformation content
• Manage influencer partnerships and brand ambassador programs
• Drive direct-to-consumer marketing initiatives and e-commerce growth
• Collaborate with product team on customer feedback and market insights

• Develop market entry strategies for Israel and US markets
• Conduct competitive analysis and market research
• Create and manage marketing and sales budgets
• Establish KPIs and metrics for sales and marketing performance
• Lead customer acquisition and retention strategies

• Build, mentor, and lead sales and marketing teams
• Collaborate with cross-functional teams including product, operations, and finance
• Manage external agencies and marketing partners
• Foster a results-driven, innovative culture

• 10+ years of senior sales and marketing experience in the aligner/orthodontic industry
• Proven track record of success in both B2B and B2C sales in healthcare/beauty sectors
• Experience with FDA-regulated products and understanding of medical device marketing regulations
• Strong background in digital marketing, social media, and direct-to-consumer campaigns
• Demonstrated success in building and scaling sales teams and marketing organizations

• Deep understanding of the aligner/orthodontic market, competitive landscape, and customer segments
• Experience with beauty/cosmetics marketing and consumer psychology preferred
• Knowledge of dental professional networks and distribution channels
• Understanding of both Israeli and US healthcare/beauty markets

• Fluency in English and Hebrew (required)
• Experience with CRM systems, marketing automation platforms, and analytics tools
• Strong understanding of digital marketing channels and social media platforms
• Data-driven approach to sales and marketing decision-making

• Experience with AI/technology-driven healthcare products
• Background in consumer lifestyle or beauty brands
• Previous startup or scale-up experience
• Network of contacts in dental/orthodontic industry

• Competitive salary and equity package
• Opportunity to lead a revolutionary product in a massive market
• Work with cutting-edge AI technology and innovative medical device
• Collaborative, innovative work environment in Israel's tech hub
• Significant career growth potential as we scale globally

• Must be based in Israel
• Willingness to travel internationally (US, Europe) as needed