Vp Marketing

As our VP marketing, you will own and lead Five Sigma’s global marketing strategy and execution. This is a unique opportunity to shape the company’s positioning in a high-impact global industry.

Five Sigma is a fast-growing start up reinventing the way insurance claims are being handled. We are insurance and tech veterans that believe that efficiency is the name of the game. We build the most advanced AI-based data-oriented claims platform and the 1st AI claim adjuster in the industry, allowing insurance companies to provide their customers the trust and experience they deserve.

This role is for a strategic, hands-on marketer with deep B2B product experience, ideally in Insurtech and with Vertical AI experience. In this capacity, you will report to the CEO.

Key Responsibilities

• Strategic Leadership: Develop and execute Five Sigma’s global marketing strategy across brand, product, content, digital, and demand generation. Develop and execute marketing strategies to establish Five Sigma as a leader in AI claims management, driving brand awareness and market influence.
• Demand Generation: Own the marketing funnel and pipeline metrics. Drive lead generation and conversion across channels, including ABM campaigns, paid, SEO, AEW, events, partnerships, and outbound. Implement and refine demand generation programs, leveraging automation and CRM tools to efficiently convert leads into customers.
• Analyze and optimize marketing performance, using data-driven insights to continuously improve strategy, boost conversion rates, and maximize impact.
• Product Marketing: Partner with product and sales to craft compelling positioning, competitive differentiation, and launch strategies for our claims platform. Ensure brand consistency across all channels, and equip the sales team with the tools they need to win. Responsible for conducting periodic competitive analysis and building relevant battle cards.
• Brand Management: Elevate Five Sigma’s presence and positioning as an industry leader with analysts covering the space through robust analyst relations program, and strategic content.
• Revenue Partnership: Collaborate closely with Sales to optimize lead hand-off, measure ROI, and refine marketing performance through data.
• Go-to-Market Enablement: Equip the sales team with impactful collateral, case studies, pitch decks, and personas that resonate with insurers and MGAs.
  
  

• Proven success as a senior marketing leader (VP / Head / Director level) in a B2B SaaS or enterprise tech environment—preferably in insurtech, fintech, or a complex vertical.
• Experience in Vertical AI products is an advantage.
• Deep experience in building scalable demand generation engines and ABM programs.
• Strong understanding of the full marketing mix—brand, content, digital, product marketing, and events.
• Experience with CRM and marketing automation platforms.
• Strong understanding of digital marketing channels and analytics leveraging AI marketing tools.
• Data- and KPI-driven mindset with fluency in marketing analytics and CRM/marketing automation tools (e.g., HubSpot, Salesforce).
• Exceptional communicator with the ability to synthesize complex messages into crisp narratives.
• Fluency in English.
• Bachelor's degree in Marketing, Business, or a related field is a plus.
• A bias for action and a hands-on leadership style.
• Proven ability to develop and execute multiple marketing strategies and projects at the same time that deliver measurable business results.
• Excellent leadership, communication, and project management skills.