Marketing & Brand Design Lead

The Communications & Brand team at Faye is looking for a superstar Marketing & Brand Design Lead to take our visual language to new heights. If you’re a creative with B2C experience who enjoys the intersection of travel and fintech, this is the role for you.

After launching in 2022 with the first ever, person-first modern travel insurance for Americans, Faye has taken the industry by storm with a quick, easy and lovable approach to a space that hasn’t seen innovation in decades. One that generates daily 5-star praise from customers.

Now, it’s time to kick things up a notch, by elevating our design language across online assets, sales collateral, socials, events and more, to clearly showcase our brand’s personality and tech-first approach while ensuring travelers and our travel partners deepen their emotional connection to Faye.

Reporting to the VP of Communications & Brand, this creative role will have a huge impact on taking Faye to new heights visually.

Responsibilities:

• Run our brand and marketing design operation like a well-oiled machine, managing our in-house tasks, deadlines, and brand designers along with third-party contractors, fulfilling the design needs quickly and creatively across teams including Comms, Growth (Retention & Biz Dev), Ops/HR, and more.
• Be the #1 brand ambassador, upholding Faye’s brand design to ensure all visuals published externally are high-quality, on-brand, and impactful.
• Be the green light that signs off on when Brand & Marketing materials are final from a design perspective and ready to go live, ensuring we maintain brand consistency and guidelines across the organization.
• Oversee, lead, and execute a brand uplift to evolve Faye’s design language, fine-tuning how we express ourselves visually.
• Evolve our visual language so it accurately communicates the brand’s identity and values across all campaigns and platforms, refining and continually updating the brand book.
• Partner with Product and Product Design to ensure consistency and alignment.
• Own design and A/B testing of marketing pages (e.g., campaign landing pages) and website pages, working closely with R&D to prepare the designs for development.
• Fine-tune Faye’s design language across Community initiatives, B2B sales collateral, and event presence (including physical booth designs), ensuring all digital and print assets are on-brand.
• Develop a distinct UGC (User-Generated Content) and social media design language that resonates with younger audiences.
• Craft the designs of company merchandise for both employees, travelers and travel partners.
• Ensure the entire company has easy access to external-facing design materials.
• Translate conceptual ideas into compelling design elements, visuals and ads that effectively deliver the brand message to the target audience.
• Oversee market research initiatives to better understand how consumers perceive and respond to Faye’s brand.
  
  

• 8-10 years of marketing and brand design experience, preferably at a high-growth startup catering to American consumers.
• Highly proficient in video editing tools and design platforms (e.g., Adobe Creative Suite, Figma).
• Extensive portfolio showcasing a breadth of work in brand development and visual design.
• Marketing design experience, including ads, landing pages, A/B testing and more, UGC style videos, working with various stakeholders, including development.
• You have an excellent knowledge of the fundamentals in design, typography and color, and have the ability to think of a design challenge end-to-end.
• Excellent project management, communication and organizational skills, with experience managing creative and marketing processes at scale.
• Ability to effectively communicate design ideas and rationale to stakeholders at all levels.
• Experience managing team members in-house as well as third-party freelancers or agencies.
• A strong sense of ownership, independence, and organization in high-volume, dynamic environments.
• Experience in creative strategy or production roles
• Experience in travel tech, insurtech and/or fintech, a plus
• Experience using AI tools to enhance design, a plus
• Fluent English speaker