Head of Digital Paid Media Performance

DoorLoop is hiring a Head of Digital Paid Media Performance who will lead a strategic, data-obsessed, and execution-focused team.The Head of Digital Paid Media Performance will own and optimize all paid digital channels (search, social, display) to drive qualified pipeline, accelerate ARR growth, and improve marketing efficiency across commercial and enterprise segments. This role will focus on building sustainable, data-driven paid media strategies that de-risk existing marketing channels, improve CAC/LTV ratios, and contribute to DoorLoop's demand generation engine while supporting the company's upmarket positioning strategy.

Responsibilities

• Own and optimize all inbound paid media programs (search, social, display) to drive qualified pipeline and ARR in both commercial and enterprise segments
• Blend data-driven strategy with creative thinking to deliver measurable outcomes—not just traffic, but meaningful leads that convert
• Build and manage full-funnel campaign execution—creating project plans, aligning stakeholders, and driving teams to deliver with speed and precision
• Develop and execute segmentation strategies tailored to different customer profiles, markets, and buying stages within the property management space
• Work cross-functionally to ensure landing pages and user flows are tightly aligned with campaign objectives and optimized for conversion
• Collaborate with global teams across North America to align campaign strategy, messaging, and performance reporting
• Manage and allocate paid media budgets based on pipeline targets, ROI, and CAC benchmarks with a high attention to staying at budget while maximizing efficiency
• Analyze performance data, distill insights, and drive continuous improvement in paid channel efficiency and revenue contribution
• Partner with analytics, RevOps, and marketing operations to ensure clean data, strong attribution, and actionable reporting
• Stay ahead of channel trends, platform updates, and PropTech buyer behavior to keep our approach fresh, effective, and competitive

Requirements

• 10+ years of experience in B2B paid media performance, ideally within a SaaS or high-growth tech company
• Proven track record of driving qualified pipeline through multi-channel paid media strategies
• Hands-on experience with Google Ads, LinkedIn, Meta, and programmatic platforms
• Strong grasp of segmentation, targeting, and full-funnel campaign architecture for both commercial and enterprise buyers
• Experience aligning paid campaigns with landing page strategy and user flow to maximize conversion
• Equal parts data scientist and creative strategist—you can analyze performance metrics and optimize creative with equal confidence
• High attention to detail, a bias toward action, and the ability to hold cross-functional teams accountable to deadlines
• Experience working with global, distributed teams in a hybrid environment
• Proficiency with performance and marketing tools, including Google Analytics, Salesforce, HubSpot/Marketo, Looker/Tableau, and paid media platforms
• Experience in PropTech, real estate tech, or marketing to property managers, owners, or investors - Advantage
• Familiarity with ABM strategies, intent data, or industry-specific buyer signals - Advantage
• Knowledge of regional nuances in property management across U.S. and Canadian markets - Advantage