Paid Search Expert

We are looking for a Paid Search expert with deep analytical skills and a passion to build, automate, and scale Paid Search marketing campaigns for large international clients.

You will be expected to be the subject matter expert for Google and Bing Search account structures, naming conventions, ad-copy optimization, in-depth performance analyses, landing page optimization, bid management, spend allocation, remarketing strategies etc.

Responsibilities

• Execute, manage and optimize (hands-on) the Paid Search campaigns (mainly Google Search) for various high budget campaigns across global markets, with a focus on lead generation and scale.
• Continuous improvement of client performance, processes and workflows through efficient campaign set-up, bidding, A/B testing, incrementality testing, and reporting.
• Deep data analysis to monitor performance, traffic quality and identify growth opportunities.
• Developing and maintaining media plans and summaries across all campaigns.
• Stay up to date with industry and competitors to service our clients in evolving circumstances.

Qualifications

• Bachelor's degree in an analytical field of study- a must.
• 3-4 years of experience in managing & scaling substantial monthly budgets ($100,000+) on Google Ads and Bing, with a focus on Google search - a must.
• English-High-level proficiency, both in spoken and written- a must.
• Proven experience in managing global campaigns – a must.
• Strong with numbers, analytic capabilities, and a thorough understanding of Excel - a must.
• Experience in PPC at a B2B or B2B2C SaaS company – an advantage.
• Implementing & owning 360 tracking platforms such as GTM, GA4 & web attribution – an advantage