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Stanowisko To Podlega

Marketing Manager - Digital

As the Demand Generation & Data Insights Manager for ABB’s Process Automation business area, you will be

responsible for advancing data-driven digital marketing and demand generation strategies in close collaboration with

divisional stakeholders. Your role will focus on ensuring effective execution of omni-channel marketing initiatives and

leveraging data insights to enhance campaign performance and return on marketing investment (ROMI).

This role reports to Head of Digital Marketing & Marketing Technology, ABB Process Automation.

Key Responsibilities

• Strategic Leadership: Develop and evolve the demand generation strategy by staying abreast of digital marketing trends and emerging technologies. ensure alignment with business goals and customer needs.
• Omni-Channel Campaign Management: design, launch, and manage a wide range of integrated campaigns - across web, email marketing, digital advertising, account-based marketing (ABM), digital events, and more - that increase customer engagement, lead generation, and conversion.
• Data Analysis & Insight Generation: develop and manage a centralized marketing performance dashboard. Consolidate and analyze data from multiple digital touchpoints to provide actionable insights, optimize campaign performance, and enhance channel effectiveness.
• Personalization & Digital Experience Optimization: create and implement strategies for personalized digital experiences across multiple touchpoints, based on behavioral data and customer engagement patterns. Collaborate with divisions to tailor content and experiences to customer preferences.
• Performance Measurement & Optimization: monitor social media and digital channel metrics, including engagement rates, impressions, click-through rates, and conversions. Provide strategic recommendations to improve ROMI and identify the most effective platforms and tactics.
• AI Integration in Marketing Processes: Integrate artificial intelligence tools into demand generation workflows to enhance website personalization, automate content generation, and improve social media publishing and engagement.
• Technology & Channel Stack Management: Regularly assess the digital marketing technology stack to identify and address gaps. Provide guidance to ensure alignment with ABB’s broader digital transformation and channel strategies.
  
  

• Bachelor’s or higher degree in Communications, Marketing, or a related field (or equivalent experience).
• Minimum of 8 years of experience in demand generation, within a B2B environment.
• Extensive experience with CRM systems such as Salesforce (SFDC) and marketing automation platforms such as Pardot (or equivalent). Demonstrated experience in designing and executing end-to-end lead development journeys.
• Comprehensive understanding of lead management cycles, with direct experience in performance tracking, campaign reporting, and dashboarding - particularly with a focus on ROI and key performance indicators (KPIs).
• In-depth knowledge of data privacy regulations, including GDPR, and best practices in data management.
• Experience with account-based marketing (ABM) strategies and predictive analytics platforms such as 6Sense (or comparable tools).
• Highly creative, innovative, and resourceful, with a proficient results-driven mindset and the ability to thrive in an evolving, challenging environment.
• Effective communication, presentation, and interpersonal skills, with the ability to engage effectively across cross-functional teams and stakeholders