Marketing Enablement Team Leader

As the Marketing Enablement Team Leader you will be responsible for driving scalable revenue growth through the alignment of marketing and sales strategies, operational excellence, and enablement initiatives.

This leader manages cross-functional team members, including marketing enablement and sales operations, ensuring the right tools, processes, and content are in place to accelerate the buyer journey, improve pipeline conversion rates, and empower sales teams to perform effectively.

Key Responsibilities

• Develop and execute the overall marketing enablement and sales operations strategy to support business growth and pipeline velocity
• Partner with marketing, sales, and revenue leadership to align go-to-market efforts and pipeline development initiatives
• Define KPIs to measure the success of pipeline growth, lead quality, and sales effectiveness
• Oversee the creation, distribution, and maintenance of enablement content, playbooks, messaging guides, and onboarding materials for marketing and sales teams
• Ensure campaign messaging and positioning are aligned with buyer personas and sales stages
• Collaborate with product marketing to roll out new messaging, product updates, and GTM initiatives to revenue teams
• Drive adoption of marketing automation and content management tools across the teams
• Act as a liaison between marketing, sales, product, and customer success teams to ensure consistent messaging and aligned processes
• Facilitate regular feedback loops between marketing and sales teams to identify friction points and improvement opportunities
• Set clear goals, performance metrics, and development plans for each team member. Foster a culture of collaboration, innovation, and accountability
• Identify bottlenecks in the pipeline development and lead-to-revenue processes

Qualifications

Basic Qualifications:

• 3-5 years of Strong leadership experience in marketing or sales enablement, sales operations, or revenue operations
• Strong analytical and problem-solving skills with an ability to derive insights from complex datasets
• Proven ability to drive alignment across sales and marketing teams
• Familiarity with CRM systems (e.g., Salesforce)
• Excellent communication, project management, and stakeholder management skills
• Strong communication skills in English (written and verbal)
• Ability to work and execute quickly in a fast-paced and dynamic environment

Preferred Qualifications:

• Bachelor’s degree in economics, Marketing, Management, Science, Technology, Engineering, Math (“STEM” majors) or equivalent experience
• Background in marketing analytics or lifecycle marketing
• Familiarity with cybersecurity industry trends and customer behavior
• Proficiency in Power BI, Excel, and data visualization tools
• Knowledge of A/B testing methodologies and customer segmentation techniques
• Experience with Python for data manipulation and automation