Marketing Art Lead

Description

Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

We're looking for a skilled Marketing Art lead to join our rapidly growing company. You will spearhead the creative direction of playable ads for performance marketing and user acquisition. You will be a creative leader with a passion for both artistic excellence that supports a variety of casual game mechanics, and technological innovation, championing the integration of artificial intelligence to enhance our creative process, from ideation to execution.

Responsibilities

• Provide strong artistic guidance and mentorship to a world-class team of designers and animators. Foster their professional growth and cultivate a culture of creativity, collaboration, and continuous learning that aligns with Moon Active’s signature artistic vision.
• Develop and write the artistic requirement for Moon Active’s playable ads, analyzing market trends, competitor strategies, and player data, ensuring briefs are data-informed and strategically sound.
• Drive creative ideation using traditional graphic tools and AI to generate a wide array of visual concepts, mockups, and storyboards, enabling rapid exploration and iteration of new ideas.
• Providing constructive feedback on creative assets, guiding the team on aesthetic and engagement improvements.
• Oversee teams of top-tier in-house and freelance artists across all media types, ensuring that all playable ads visuals, from concept to final execution, meet and elevate Moon Active’s distinguished quality standards.
• Demonstrate exceptional communication and self-motivation to ensure seamless coordination and collaboration across the company.
  
  

• At least 3 years of experience leading a team of artists within a mobile game studio.
• Demonstrated experience in leading mobile game projects.
• Proficiency in industry-standard graphic and 3D tools such as Adobe Creative Suite, Blender, or equivalent, with a demonstrated ability to incorporate these tools effectively throughout the creative pipeline.
• Hands-on experience with AI tools for creative ideation, mockup generation (e.g., Midjourney, DALL-E, or similar), and workflow optimization. A strong understanding of how to effectively prompt and guide AI to achieve desired artistic outcomes.
• A solid understanding of casual mobile games mechanics, UX & UI, animation, color theory, composition, typography, and diverse graphic styles.
• The ability to research, recommend, direct, and manage appropriate vendors and freelance artists.
• The ability to manage multiple projects concurrently while meeting evolving deadlines and priorities.