Search Engine Optimization Specialist

About the Role

Lightway Digital Marketing is expanding and seeking a talented SEO Specialist to enhance our clients' search visibility across various sectors, including e-commerce, SaaS, B2B, and consumer brands.

Based in Israel, we serve companies throughout Israel, Europe, and the US. In this role, you will be responsible for developing organic search strategies that combine technical improvements, content optimization, and data-driven insights to drive consistent and compounding growth for a diverse portfolio of websites.

Responsibilities

• Develop and execute effective SEO strategies: Enhance site visibility and improve search engine rankings for clients.
• Technical SEO: Conduct site audits, prioritize fixes (including crawl budget, Core Web Vitals, structured data, indexation, and hreflang), and collaborate with development teams to implement these changes.
• On-Page Optimization: Create keyword maps, revamp metadata, optimize internal linking, and ensure that content aligns with search intent and best practices for Answer Engine Optimization (AEO).
• Content Strategy: Work with writers to build topic clusters that target Featured Snippets, People Also Ask (PAA) spots, and SGE citations.
• Off-Page & Digital PR: Plan and oversee link-building campaigns to strengthen domain authority while avoiding potential penalties.
• Analytics & Reporting: Track performance using GA4, Looker Studio, and Search Console; translate data into clear roadmaps and monthly reports.
• Tool Mastery: Utilize platforms such as Screaming Frog, Ahrefs, Semrush, and ChatGPT/LLMs to identify opportunities and automate repetitive tasks.
• Cross-Team Collaboration: Coordinate with PPC, CRO, and creative teams to ensure that organic insights inform paid and social campaigns, and vice versa.
• Trend Spotting: Monitor algorithm updates, schema changes, and AI-generated search experiences, adapting strategies proactively to stay ahead of competitors.

Requirements

• 2+ years hands-on SEO experience (agency or in-house).
• Proven wins in technical SEO and content-led growth.
• Proficiency with Search Console, GA4, Screaming Frog, Ahrefs/Semrush, and log-file or server-log analysis.
• Working knowledge of schema.org, Core Web Vitals, international SEO (hreflang), and mobile-first best practices.
• Comfortable using LLMs/AI tools for keyword clustering, content briefs, or SERP analysis.
• Strong analytical skills.
• Excellent written and verbal communication in Hebrew and English.
• HTML/CSS familiarity, experience with Shopify or WordPress, or a history of outranking household-name competitors.

About Us

Lightway Digital Marketing is a trailblazing digital agency committed to helping brands achieve exceptional growth. We combine creativity, analytics, and strategy to craft impactful campaigns that drive measurable results. With a portfolio spanning Israel, Europe, and the US, we pride ourselves on our ability to adapt to diverse markets and deliver outstanding value to our clients.

What We Offer

• Opportunity to work with a diverse and global client base.
• A collaborative and supportive work environment.
• Access to cutting-edge tools and resources to elevate your creative strategies.
• Competitive salary, benefits, and flexible hybrid work options.

Ready to turn organic traffic into rocket fuel? Apply now and help Lightway’s clients own the SERP.