Senior Product Marketing Manager (1st Marketer)

Bright Insights, the eCommerce analytics division of Bright Data, is seeking a seasoned Senior Product Marketing Manager to lead marketing initiatives

This is a broad role, overseeing product marketing for an entire business unit (1st marketer), offering a wide scope of responsibilities and impact.

This role is pivotal in shaping messaging, positioning, and go-to-market tactics for our AI-driven eCommerce analytics solutions. The ideal candidate is highly hands on PMM, storyteller, simplifier and market analyst who excels at connecting product capabilities to customer needs.

• Develop clear, compelling messaging that resonates with target audiences and aligns with the Bright Insights brand.
• Conduct competitive analysis and market research to identify industry trends, customer pain points, and growth opportunities.
• Plan and execute product launches, coordinating closely with sales, product, and engineering teams.
• Craft marketing materials, including whitepapers, case studies, sales enablement decks, blog posts, and webinars.
• Work directly with customers to develop impactful case studies and testimonials showcasing Bright Insights’ value.
• Collaborate with sales and product teams to ensure consistent messaging and effective enablement resources.
• Measure marketing campaign effectiveness and refine strategies using data-driven insights.

• Approximately 5 years of experience in B2B product marketing, ideally within SaaS, data services, eCommerce, or related technology sectors.
• Proven ability to create compelling product narratives and positioning.
• Analytical mindset, with strong familiarity in data analytics and insight-driven products.
• Exceptional written and verbal communication skills in English.
• Proficiency with marketing and CRM tools like HubSpot or Salesforce.
• Background in eCommerce, data analytics, or similar fields is a significant advantage.
• Experience marketing enterprise-level B2B solutions is highly beneficial.

Why Bright Data?

Well… we’re the best at what we do:

• Pre-IPO unicorn with the world’s largest SaaS data collection platform, trusted by 20,000+ organizations across industries.
• Powering AI, business, and research with ethical, scalable access to public web data.
• Profitable since day one, with a strong track record of high EBITDA and stability .

And yes, we’ve got perks🙂 here's a couple:

• Daily meals from our in-house chef.
• On-site dog sitters to care for your pets.

Location: Hybrid (Poleg, Netanya) / fully remote within Europe