Head of Growth & Data Marketing (Maternity Leave Replacement)

BUYME is looking for an awesome, engaging, and driven Head of Growth & Data Marketing (Maternity leave replacement) to join our team!

A key role in BUYME’s Marketing & Growth division, responsible for leading all digital and data-driven growth activities. This role combines ownership over strategy, execution, measurement, and optimization of all digital marketing efforts, while managing professional teams across Product Marketing, Customer Journeys & Retention, Digital Management, and Data Analytics.

Key Responsibilities:

• Lead BUYME’s digital growth strategy for B2C audiences
• Full ownership of media and performance budgets across digital channels (Google, Meta, TikTok, Email, SMS, and more)
• End-to-end management of digital campaigns, including performance marketing, SEM, SEO, media promotions, CRO, and leveraging automation and AI tools to accelerate processes and improve effectiveness
• Accountability for business KPIs, including CAC, ROAS, LTV, Retention, Conversion, and B2C revenues
• Close collaboration with Product, CX, and Creative teams
• Build infrastructure for A/B testing, marketing automation, and performance measurement
• Identify data-driven growth opportunities, including new partnerships, product features, or business processes
• Budget planning and management; setting departmental goals; building action plans for both large and small initiatives
• Team Leadership:
• Product Marketing – Define and lead product launches, messaging, and marketing assets; ongoing management of the website and app
• Customer Journeys & Retention – Map, build, and optimize customer journeys; create ongoing relationships with existing users (e.g., onboarding, post-purchase, re-engagement)
• Data Analyst – Turn operational and marketing data into business insights, dashboards, recommendations, and opportunities

Requirements:

• Proven experience leading digital growth or marketing in a product-based company
• Hands-on experience working with apps – including promotion, analytics tools implementation, and customer journey flows
• Experience managing teams (Marketing, Retention, Data)
• Strong analytical skills and deep business understanding
• Entrepreneurial mindset, product thinking, and ability to collaborate across multiple interfaces – Product, Sales, Support, Creative, and Finance
• Experience with Emarsys (or similar MA platforms) and BI systems - an advantage
• Proficiency in GA4, Firebase, and AppsFlyer - an advantage