Head of Business Unit - Performance Advertising

About Appstock

AppStock's advanced optimization solutions, gained an extensive experience as well as industry recognition, within the programmatic landscape.

AppStock's solutions are ground for working with both Brands and App Developers (Publishers and Advertisers), when it comes to caption relevant Audiences and Monetizing publishers' assets.

Using AppStock’s ad-exchange, Marketers can reach their target audience and Publishers can effectively grow revenue, on any screen, through any ad format.

Appstock’s state of the art platform provides DSPs access to high quality in-app supply while dramatically increasing their yield, by better targeting ad-requests and consequently reducing server calls.

AppStock's advanced optimization solutions have garnered extensive experience and industry recognition within the programmatic landscape.

Overview

We are entering a new strategic domain and looking for an experienced and visionary Performance Lead to build and lead our performance operation from scratch. This role blends business development and strategic partnerships along with identifying and optimizing high-value relationships, with a strong product strategy.

Reporting to the CEO, this role demands a high level of ownership, hands-on ability, and leadership in the field of Programmatic Performance Marketing.

As the face of AppStock, you’ll need to be a well-rounded player with a strong programmatic background to succeed in this role. 

Creative problem-solving, deep product knowledge, financial acumen, and persuasive sales skills will all be critical for achieving your goals. If you are no less than an expert in programmatic and business development, we’d love to hear from you!  We are venturing into a new strategic domain and seek an experienced and visionary Performance Lead to establish and manage our performance operations from their inception. This role integrates business development and strategic partnerships with the identification and optimization of high-value relationships, underpinned by a robust product strategy.

Key Responsibilities

• Develop and expand the internal performance marketing platform.
• Propel global business growth through strategic alliances and ecosystem partnership opportunities.
• Collaborate closely with product and data teams to synchronize efforts and monitor impact.
• Inform partners about Appstock's distinctive offerings while fostering alignment and comprehension of the company's short and long-term objectives.
• Assess and integrate technology vendors (DSPs, SSPs, MMPs, BI tools) to facilitate growth.
• Present comprehensive business cases, budget projections, and campaign strategies to the leadership team.
• Contribute to shaping the future of our Performance Marketing through strategic initiatives, industry harmonization, and roadmap refinement.
• Achieve personal account and team-level OKRs that are consistent with the business strategy and objectives.

Requirements

• 7+ years of experience in programmatic advertising, specifically within a DSP, SSP, or programmatic vendor, in a role such as account management, sales, or partnerships.
• Strong analytical mindset with practical experience in budget and media plan management.
• Proven ability to collaborate cross-functionally with product, sales, marketing, and finance/legal teams.
• Experience building and scaling teams from the ground up.
• Proficiency in attribution models, incrementality, and A/B testing frameworks.
• Prior experience in startups or high-growth companies.
• Self-starter with a demonstrated history of delivering excellent results with speed and accuracy.
• Exceptional negotiation, analytical, and strategic thinking skills.
• Professional demeanor and excellent verbal and written communication skills.
• Innovative thinker who can quickly and easily adapt to a changing environment.

The AppStock Culture

At AppStock, our culture is what makes us tick! We've been a remote-only company for seven years, and it's worked out great for efficiency, productivity, profitability, and keeping things engaging. Our team is packed with super skilled folks from all walks of life, and their diverse experiences really make us who we are. We love a good challenge and are always looking for ways to grow. And our core values—strategic vision, passion, accountability, and autonomous ownership—guide everything we do.