Product Marketing Manager

About EverAfter

EverAfter is the AI-native customer-facing interface for B2B. We help the top SaaS companies in the world deliver scalable, personalized customer experiences through dynamic customer hubs, automated success plans, and AI-powered journey orchestration.

With EverAfter, Customer Success and Growth teams turn strategy into action, at scale.

We’re a fast-moving, high-ownership team backed by some of the most innovative names in SaaS. We move quickly, think long-term, and make smart decisions based on data.

What You'll Do

• Develop messaging and positioning that reflect customer pain points and product differentiation.
• Translate product features into clear, benefit-driven content and visual representations that resonate with customers.

• Write and manage content across multiple formats:
• Product and solution pages
• Blog posts and thought leadership content
• Sales enablement assets – decks, battlecards, one-pagers
• Customer stories and testimonials
• Lifecycle and nurture emails
• Social media copy and promotional content
• Internal and external presentation decks
• Visual representations of product value (e.g., diagrams, feature visuals)

• Collaborate with Product, Sales, and CS to support launches, campaigns, and customer education.
• Conduct customer and competitive research to inform strategy and messaging.
• Own product-related updates to the website (Webflow experience is a plus).
• Contribute to customer-facing initiatives like webinars, awards, and live events.
• Work independently and cross-functionally to bring high-impact projects to life.
• Use data to prioritize opportunities and optimize content for engagement and conversion.

What We're Looking For

• 2+ years of experience in B2B SaaS marketing (product/content marketing preferred).
• Excellent writing and storytelling skills - Excellent English capabilities.
• Strong product orientation and curiosity; you enjoy going deep.
• Self-starter mindset; you take initiative and get things done.
• Comfortable working independently and collaborating across departments.
• Experience with tools like HubSpot, Salesforce, Webflow and Figma.
• Experience with AI tools (e.g. ChatGPT, Midjourney).
• Bonus: Familiarity with PLG/SLG models and lifecycle-based marketing.

What Excites You

• Translating product features into customer value.
• Owning content end-to-end: from writing to publishing.
• Using AI creatively to speed up and scale great work. Love experimenting with new tools.
• Collaborating with cross-functional teams.
• Working in a fast-paced startup environment with real ownership.
• Making decisions based on insights, not hunches.

Additional Information:

• Hybrid work model: 3 days a week in our Tel Aviv office and 2 days working remotely from your home office.