Marketing Analyst

A leading financial institution is looking for a hands-on Marketing Analyst to join its marketing team and take ownership of marketing analytics and tech infrastructure. This is a dynamic and cross-functional role, combining data analysis, marketing operations, and technical project implementation.

Key Responsibilities:

• Operate, maintain, and optimize marketing and analytics systems, including campaign tracking, reporting platforms, and data tools
• Lead business and technical analysis to define marketing tech needs and implement new solutions
• Manage and execute end-to-end implementation projects: from internal approvals, tech specs, testing, to go-live
• Ensure system integrity, run ongoing QA, and improve measurement and performance reporting
• Analyze data and generate insights to support strategic marketing decisions

Requirements:

• Proven experience with marketing systems, audience segmentation, and report building
• Hands-on experience with marketing analytics tools such as:
• Google Analytics (GA4), including event setup and dashboards (e.g. Looker Studio)
• Appsflyer for attribution and campaign performance
• Datorama – dashboard creation, data integration, performance analysis
• Salesforce Personalization – implementation and operations
• Familiarity with Google Tag Manager for event tracking
• Advantage: Experience working with APIs, HTML, JavaScript
• Analytical skills and experience in digital performance optimization
• Advantage: Proficiency in SQL or Python for data analysis
• Strong cross-functional communication skills and project ownership
• High-level English – written and verbal

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