General Manager- Medical Cannabis Online company.

Location: Remote

For one of the fastest-growing premium cannabis and hemp brands in America.

A DTC channel ( Direct to Costumer Online shops).

We’re looking for a full-time DTC General Manager to own the Shopify business and scale it. You’ll own strategy and execution across all channels—paid media, email/SMS, CRO, affiliate, influencer, site UX, and fulfillment. You’ll have full ownership and full accountability.

This is a killer opportunity for a DTC operator who wants to build something big, fast, and with a brand that customers are already obsessed with.

What You’ll Own

• Growth & Revenue: Own the P&L and hit revenue/margin goals

• Paid Media: Launch and scale ads across Meta, Google, TikTok, etc.

• Email/SMS: Oversee Klaviyo flows, campaigns, segmentation, and automation

• CRO & UX: Improve conversion, AOV, bundling, upsells, landing pages

• Affiliate & MLM: Expand our ambassador/MLM program into a revenue engine

• Influencer Marketing: Lead creator partnerships and UGC campaigns

• Shopify Ops: Oversee backend, product pages, checkout flow, analytics

• Fulfillment: Manage 3PL/supply coordination and customer experience

• Creative: Collaborate with our in-house team (designer + creative director) to push weekly drops and campaigns

You Might Be a Fit If You…

• Have built or scaled a Shopify brand past $1M/month

• Know Meta, Google, and Klaviyo like a second language

• Have launched and scaled affiliate or MLM programs

• Think in terms of CAC, LTV, payback windows, and margin

• Move fast, solve problems, and don’t need babysitting

• Are obsessed with growth and take full ownership of results

Perks

• 100% remote

• Full ownership of the DTC business

• Work directly with elite creative team

• Profit share with no cap

• Opportunity to build a team beneath you

To Apply:

Send your background, a short note on your best DTC wins, and why this is the role you’ve been waiting for. Bonus if you include screenshots, decks, or numbers. We like operators who bring receipts.