Product Marketing Manager

About BIScience

BIScience is an Internet technology company pioneering the world of digital media and audience intelligence with innovative technologies, harnessing user-centric data at scale to bring new insights into the online marketing industry and audience analytics. Our product suite helps online marketers, media buyers, brand managers, sales managers, and business analysts benchmark marketing and advertising effectiveness, perform digital behavioral journey analysis, get an outlook on competitive intelligence, purchase intent, brand engagement, eCommerce activities, and analyze targeted and behavior-based online information.

BIScience is a fast-growing global company with customers spanning from more than 60 markets including fortune 500 companies.

About the Position

We’re looking for a strategic, creative, and collaborative Product Marketing Manager with deep AdTech or MarTech experience to lead the way we communicate product value across the market. This is a high-impact role at the center of Product, Sales, Marketing, and Customer Success — designed to give us clarity on what the market wants, and how we should respond.

You’ll be in charge of translating product capabilities into powerful, relevant stories. You’ll shape go-to-market strategy, create decks and webinars, identify the right events and pitches, and collaborate with our digital, PPC, and PR teams to amplify our message. This is your chance to own positioning, drive market understanding, and fuel growth.

What You’ll Own

• Messaging & Positioning: Craft and evolve clear, differentiated messaging that resonates with both B2B and B2C audiences.
• Use Cases: Work with product and customers to identify and articulate compelling use cases.
• Content Creation: Write blogs, case studies, product pages, one-pagers, and sales enablement materials.
• Go-to-Market Strategy: Align with sales, product, and marketing to ensure smooth product launches and campaign rollouts.
• Webinars & Decks: Plan and host webinars, build decks and sales collateral, and train internal teams on new messaging.
• Events & Industry Presence: Evaluate and manage event participation — including pitches, speaking opportunities, and sponsorship strategy.
• Digital & Paid Support: Collaborate with the digital and PPC teams to shape messaging, landing pages, and targeting.
• PR & Comms: Work with the PR agency to support launches, announcements, and media opportunities.
• Custom Reporting & Insights: Create strategic reports that measure impact, reveal gaps, and guide future positioning.
• Cross-Functional Collaboration: Serve as the bridge between product, sales, customer success, and marketing to ensure aligned execution.

What You Bring

• 5+ years of experience in Product Marketing, preferably in AdTech or MarTech
• Proven ability to translate complex product features into clear, compelling value propositions
• Excellent writing skills and a portfolio of content pieces (blogs, decks, collateral, etc.)
• Experience working closely with digital marketing and PPC teams
• Strong understanding of events strategy, sales enablement, and webinar development
• Confident in working across teams and senior leadership
• Experience in custom reporting and analyzing marketing impact
• Exposure to PR and external communications strategies
• A strategic mindset, high attention to detail, and a self-starter attitude