Growth & Sales Lead For Roeto- position no. 1413

About the Company

Roeto is growing – and this is your moment to join.

What began as a CRM system is now evolving into an intelligent platform that's redefining how financial advisors work, think, and deliver value.

The system is already in daily use, but we're rebuilding its core from the ground up – with one clear goal: to lead the next generation of technology solutions for the financial advisory world.

About the Role

We’re looking for a Growth & Sales Lead – someone who sees the big picture, knows how to turn ideas into opportunities, and opportunities into results.

Someone who understands that growth starts with strategy but is measured by execution – with a real drive to make an impact.

Responsibilities:

• Lead the company’s growth and revenue engine – including positioning, value proposition development, business models, and pricing.
• Develop and execute the Go-To-Market (GTM) strategy – from early concept to execution and actual sales.
• Build and manage an end-to-end commercial marketing infrastructure – including funnels, KPIs, and ongoing process optimization.
• Establish strategic distribution channels and partnerships – identifying, developing, and managing new go-to-market models.
• Collaborate across the organization – working closely with product, R&D, and customer success teams to align messaging and offerings with market needs.

Qualifications:

• At least 3 years of experience in Growth, Go-To-Market (GTM), or Business Development roles in tech companies – preferably in fintech, insurance, pension, or investment sectors.
• Strong understanding of customer behavior, data usage, and sales channels.
• Proven track record of leading strategic initiatives with hands-on execution and measurable results.
• Experience leading GTM strategies in early scale-up stages (strong advantage).
• Familiarity with the Israeli financial advisory and/or insurance broker market (strong advantage).

Required Skills:

• Strategic thinking combined with strong execution capabilities.
• Proactive mindset and ability to work independently.
• Decision-making skills in uncertain and dynamic environments.
• Entrepreneurial spirit and ability to drive processes forward.
• Excellent communication and cross-functional collaboration skills.