Sodastream: Brand Marketing Lead

Overview (English)

We’re excited to share that we’re looking for a Brand Marketing Lead to join our team at SodaStream Israel, based in Kfar Saba.

This is a strategic and hands-on role that touches every part of our brand - from national TV campaigns, influencer collaborations and social media, to in-store visibility and cross-functional coordination. We're looking for someone who thrives on both creativity and execution, and who brings energy, precision, and a passion for brand building.

Responsibilities (English)

• Lead the development and execution of annual brand marketing plans, including TV, digital, social, influencer, PR, and point-of-sale campaigns.
• Manage the brand end-to-end: from product packaging design to consumer-facing communication.
• Oversee and collaborate with creative, media, and PR agencies.
• Work in close matrix with internal stakeholders (Sales, Digital, Product, Global HQ, and more) while maintaining a positive, motivating working dynamic.
• Analyze market trends, consumer behavior, and competition; initiate data-driven marketing improvements.
• Ensure brand consistency and adherence to brand guidelines across all touchpoints.
• Track and report performance against KPIs, ensuring alignment with business goals.
  
  

• Bachelor’s degree in marketing, Communications, or Business - required. MBA - a plus.
• Minimum of 4 years' experience in brand management within the FMCG industry - required.
• Proven experience managing advertising agencies, TV campaigns, influencer and digital activity.
• Strong understanding of retail and social media environments.
• Excellent collaboration and interpersonal communication skills.
• High attention to detail and brand consistency.
• A creative thinker with strong business orientation and KPI focus.
• Fluent in Hebrew and English.