Head of Marketing

Head of Marketing

Who Are We Looking For?

We are looking for a strategic and hands-on marketing leader to shape and lead MeMed’s global marketing efforts. This is a pivotal role at the intersection of product, clinical innovation, and commercial success, leading both strategic and executional marketing across the product lifecycle.

Primary Responsibilities

Strategic (Upstream) Marketing

• MRD Development: Own the creation and evolution of Market Requirements Documents to define customer needs, clinical problems, market sizing (TAM/SAM), and business opportunities.
• Competitive Strategy: Analyze the landscape of current and emerging competitors and technologies; define differentiation strategies and anticipate competitive moves.
• Go-To-Market (GTM) Strategy: Build and execute GTM strategies to ensure successful market entry, adoption, and revenue growth in coordination with sales, market access, and product.
• Value Proposition & Pricing Strategy: Define and continuously refine product positioning, messaging, and pricing strategies aligned with market needs.
• KOL Strategy: Establish and manage Key Opinion Leader (KOL) advisory networks to guide product direction, support commercialization, and influence clinical guidelines.

Downstream Marketing

Marcom & Brand Awareness:

• Lead brand development, public relations, digital campaigns, website strategy, trade show participation, and thought leadership.
• Drive lead generation and campaign effectiveness using performance marketing metrics.

Sales Enablement:

• Oversee creation of high-impact sales materials (e.g., decks, one-pagers, objection-handling tools, competitive comparisons).
• Plan coordinate and deliver sales training.
• Monitor post-launch performance (adoption, sales, customer feedback, competitive response) and translate insights into actionable improvements.

Strategic alliances:

• Collaborate with strategic partners on joint marketing initiatives, including regular sync meetings, co-developed marketing plans, and coordinated execution of campaigns and events.

Leadership

• Influence MeMed’s overall strategy through marketing insights and market perspective.
• Inspire and support cross-functional team members across geographies.
• Champion and promote MeMed’s culture both internally and externally.

Cross-Functional Collaboration

• Work closely with the CTO group to ensure alignment between market needs and product development.
• Partner with the Commercial team to support sales execution, market access, and growth in key regions.
• Collaborate with Medical and Clinical Affairs for clinical validation planning, KOL engagement, and evidence generation.

Requirements & Skills

• 10+ years of experience in global marketing, in life sciences, Medtech or IVD, with end-to-end ownership of strategic and tactical marketing.
• Must have significant experience in the U.S. market, including launch and post-launch marketing.
• Proven success in launching and growing medical or diagnostic products, including GTM planning, sales enablement, and campaign execution.
• Proven ability to lead the integration of AI tools into marketing workflows - actively driving their adoption to enhance content creation, campaign optimization, market intelligence, and performance analysis.
• Proven ability to operate at both strategic and hands-on levels; a 'make things happen' approach with a bias for action and ownership.
• Results-driven with a strong sense of accountability.
• Strong leadership and team-building skills, with a history of hiring and mentoring high-performing marketing teams.
• Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders.
• Advanced degree (MBA, M.Sc., PhD) in life sciences or related fields – preferred.

Based in Israel, with a willingness and ability to travel extensively (especially to the U.S).

Reports to CEO.