We are looking for a dynamic and independent Marketing Manager to lead and execute an array of marketing activities. This is a hands-on role ideal for someone who thoroughly understands  strategy and is equally passionate about rolling up their sleeves and delivering results. You will be an individual contributor driving multiple programs and activities, so a self-starter personality, initiative and ability to function independently as a lead marketer are key success attributes. 

Responsibilities

• Marketing Programs & Campaigns:
• Develop and execute marketing strategies to support company goals, including campaign planning, timelines, and KPIs.
• Content & Product Marketing:
• Create and distribute compelling content assets across multiple channels, e.g. blog posts, mail, landing pages, promotional destinations and social channels. Collaborate with product and other internal stakeholders to communicate version & product updates.
• Lead Generation & Sales Collaboration:
• Proactively research and build prospect lists, run outreach via LinkedIn and other platforms, and align closely with the sales team for qualification and follow-up.
• Customer & Partner Marketing:
• Work with the CSM team to identify and produce customer-related content. Lead co-marketing initiatives with partners—from outreach to execution.
• Digital Marketing & Operations:
• Manage social media posting, update and maintain HubSpot, and support digital campaigns.
• Performance Analysis & Growth Channels:
• Track campaign performance and explore new channels to expand reach.



Requirements

• A minimum of 5 years of hands-on marketing experience, preferably in B2B SaaS or tech companies
• Knowledge of/experience in the streaming/video technology market - an advantage 
• Proven ability to lead full-cycle marketing initiatives independently
• A very high level of English proficiency; Strong copywriting and storytelling skills
• Experience with marketing tools such as HubSpot and analytics platforms as well as B2B-oriented social tools and platforms
• Comfortable working in a lean, fast-moving, and global environment
• Strategic thinker with a maker’s mindset

Send your CV to E.spector@applicaster.com