Head of Marketing

Kasha (www.kasha.io) is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.

About the Role:

We are seeking a dynamic and visionary Head of Marketing to lead our global marketing strategy, drive brand growth, and enhance market presence. As Head of Marketing, you will be responsible for developing and executing innovative marketing initiatives that align with business objectives, increase revenue, and strengthen our market position.

Key Responsibilities:

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.
• Collaborate with executive leadership to align marketing initiatives with the company’s overall vision and goals.
• Lead marketing strategy development across all business units and product lines.

Brand Management and Communications:

• Build and maintain a strong, consistent brand identity across all markets.
• Oversee brand messaging, storytelling, and corporate communications.
• Ensure brand integrity across all digital and offline channels.

Digital and Performance Marketing:

• Lead performance marketing campaigns, including SEO/SEM, paid advertising, and social media marketing.
• Develop and optimize digital marketing strategies using data-driven analytics.
• Drive marketing automation, CRM, and customer journey mapping.

Product Marketing & Go-to-Market Strategy:

• Lead product positioning, launch strategies, and market entry planning.
• Collaborate with product development and sales teams to ensure market fit and customer-centric products.
• Define and manage the product lifecycle marketing roadmap.

Market Research and Analytics:

• Conduct market research to identify emerging trends, competitive analysis, and growth opportunities.
• Monitor industry developments and adjust marketing strategies accordingly.
• Use analytics tools to measure and report marketing effectiveness, ROI, and KPIs.

Team Leadership and Development:

• Build, mentor, and lead a high-performing global marketing team.
• Foster a culture of creativity, innovation, and continuous improvement.
• Conduct performance reviews, training programs, and professional development initiatives.

Qualifications and Skills:

Experience:

• Minimum of 5 years experience as a Head of Marketing or equivalent level with track record of scaling SaaS businesses through multiple funding rounds or with at least 10x revenue growth .
• Proven track record of leading large-scale marketing campaigns and brand development.

Technical Skills:

• Expertise in digital marketing, growth marketing, and performance marketing tools.
• Strong background in data-driven marketing and analytics platforms (Google Analytics, HubSpot, Salesforce, or similar).
• Knowledge of PR, media relations, and content marketing strategies.
• Experience with product marketing, customer lifecycle management, and global market expansion.

Leadership & Strategy:

• Exceptional leadership, communication, and team management skills.
• Strategic thinker with a creative and entrepreneurial mindset.
• Ability to work collaboratively with cross-functional teams, including sales, product, and technology teams.

Education and Certifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree or MBA preferred).
• Certifications in Digital Marketing, Data Analytics, or Product Management are a plus.

What We Offer

• Competitive base salary with performance-based incentives.
• Opportunity to work with a globally distributed and innovative team.
• Professional growth opportunities in a fast-growing company.
• The chance to be part of a transformative platform aimed at redefining how small businesses operate.

How to Apply

Submit your resume and a cover letter detailing your sales experience and why you’re excited about joining Kasha. Let us know how you can contribute to our mission of simplifying business operations for small business owners worldwide.