Marketing Manager – Maternity Leave Replacement

Lumenis is a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.

We’re seeking a highly skilled and strategic Marketing Manager to temporarily join our corporate marketing team as a maternity leave replacement. In this role, you’ll drive brand growth, support product launches, and ensure our global marketing efforts align with our corporate vision.

Role Overview:

In this role, you will be a strategic partner within our corporate marketing team, leading key projects, coordinating cross-functional initiatives, and developing campaigns that resonate with our target audiences. You will manage high-impact projects such as product launches, PR campaigns, and corporate brand initiatives, ensuring their seamless execution to meet our strategic objectives.

Key Responsibilities:

• Global Marketing Strategy: Collaborate on the development and implementation of a comprehensive global marketing strategy that drives brand growth and generates leads through digital channels, social media, email, and LinkedIn.
• Product Launch Coordination: Partner with product and regional marketing teams to plan and execute impactful product launches, aligning them with corporate objectives for maximum market impact.
• Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness.
• Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
• Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
• Performance Tracking & Optimization: Measure and evaluate the performance of global campaigns, refining strategies to optimize reach, engagement, and ROl.
• Public Relations & Brand Visibility: Manage PR activities, including press releases and media outreach, to elevate brand visibility and reputation.
• Employer Branding Support: Contribute to employer branding initiatives that support recruitment and retention.
• Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in a marketing management role, preferably in a global or corporate setting.
• Proven experience leading multi-channel campaigns, with a track record of driving engagement and lead generation.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Expertise in digital marketing, social media, content development, and SEO.
• Excellent communication and interpersonal skills for effective cross-functional collaboration.
• Analytical mindset with experience in using data to optimize marketing strategies.

If you’re a strategic marketer with a passion for driving global brand growth, we’d love to hear from you. Apply now to join our dynamic team and help shape the future of Lumenis.