Ad Operations Manager

About Appstock

AppStock's advanced optimization solutions, gained an extensive experience as well as industry recognition, within the programmatic landscape.

AppStock's solutions are ground for working with both Brands and App Developers (Publishers and Advertisers), when it comes to caption relevant Audiences and Monetizing publishers' assets.

Using AppStock’s ad-exchange, Marketers can reach their target audience and Publishers can effectively grow revenue, on any screen, through any ad format

Appstock’s state of the art platform provides DSPs access to high quality in-app supply while dramatically increasing their yield, by better targeting ad-requests and consequently reducing server calls.

AppStock's advanced optimization solutions have garnered extensive experience and industry recognition within the programmatic landscape.

Data Analysis & Insight Generation

• Deep Dive into Performance Data: Systematically analyze vast datasets encompassing user engagement, ad performance metrics (e.g., eCPM, fill rate, CTR, conversion rates), and the complete monetization funnel. This involves identifying trends, anomalies, and key performance indicators to pinpoint opportunities for improvement and areas requiring attention. The goal is to
• uncover actionable insights that drive strategic decisions.

Cross-Functional Collaboration & Model Development

• Strategic Collaboration: Work in close partnership with Product, Business Development, and R&D teams to leverage their expertise and align on shared objectives.
• Predictive Modeling: Develop and refine predictive models that forecast user behavior, ad revenue, and other critical metrics. These models will inform proactive strategies and resource allocation.
• A/B Testing Frameworks: Design, implement, and analyze robust A/B testing frameworks to validate hypotheses, optimize monetization strategies, and drive incremental growth. This includes defining test parameters, monitoring results, and drawing statistically significant conclusions.

Automation, Optimization & Strategic Implementation

• Automation and Optimization: Lead initiatives to automate repetitive tasks and optimize various aspects of ad operations. This includes improving campaign delivery mechanisms, refining targeting parameters to reach the most valuable user segments, and optimizing bidding strategies across diverse advertising platforms to maximize return on ad spend.
• Translating Analytics into Strategy: Distill complex analytical findings into clear, concise, and actionable recommendations. These recommendations will directly influence AppStock’s overarching strategic direction, product roadmap development, and the implementation of new product features.

Demand-Side Performance & Revenue Maximization

• Ownership of Demand-Side Performance: Take full ownership of the performance of demand-side advertising campaigns. This entails continuous monitoring, analysis, and proactive management to ensure optimal delivery and revenue generation.
• Revenue Maximization Strategies: Develop and implement innovative strategies to maximize revenue from demand-side partnerships. This includes identifying new opportunities, negotiating favorable terms, and continuously optimizing existing partnerships to achieve the highest possible monetization yields.

• Possesses 2–5 years of hands-on experience in AdTech, ideally in operational or monetization-centric positions.
• Demonstrates a strong analytical mindset and proficiency in data storytelling.
• Exhibits a solid understanding of SSP platforms (e.g., Xandr, Magnite, Equativ) and programmatic advertising environments.
• Experienced in conducting A/B tests, constructing attribution models, and working with performance-based KPIs.
• Highly proficient in Excel and adept at managing large datasets.
• A self-starter who excels in fast-paced, collaborative environments.
  

• B.A. in Industrial Engineering, Statistics, Information Systems, or a related field.
• Previous experience in a scaling AdTech startup.
• Team leadership or mentoring experience.
• Entrepreneurial mindset with a "can-do" approach and strong ownership.
• Passion for solving complex problems and building scalable solutions.

The AppStock Culture

At AppStock, our culture is what makes us tick! We've been a remote-only company for seven years, and it's worked out great for efficiency, productivity, profitability, and keeping things engaging. Our team is packed with super skilled folks from all walks of life, and their diverse experiences really make us who we are. We love a good challenge and are always looking for ways to grow. And our core values—strategic vision, passion, accountability, and autonomous ownership—guide everything we do.