SEO Specialist

Responsibilities:

SEO Strategy & Execution

• Develop and own the full SEO strategy: technical SEO, on-page optimization, content strategy, and off-page SEO.
• Perform in-depth keyword research, competitor analysis, and SERP tracking using tools like SEMrush, SimilarWeb, and Google Search Console.
• Create and execute a comprehensive link-building strategy.
• Collaborate with the editorial and product teams to drive SEO-focused content creation.
• Recommend and implement changes to website architecture, content, linking, and metadata for SEO success.

Technical SEO

• Conduct regular technical SEO audits (Screaming Frog, Search Console, etc.).
• Handle 301 redirects, canonical tag implementation, and URL structure optimization.
• Monitor and resolve issues related to:
• XML sitemaps
• Robots.txt
• Error pages (404, 410, 503, soft 404s)
• Mobile-first rendering and React HTML rendering
• JavaScript-rendered components
• Meta robots rules (noindex, nofollow)
• Schema markup implementation
• Monitor Core Web Vitals and optimize site performance (lazy loading, image compression, server response time, etc.).

Content Optimization

• Ensure high-quality, optimized content across all pages, including product/in-stock pages.
• Optimize metadata (title tags, meta descriptions, H tags) and ensure no thin or duplicate content.

Analytics & Reporting

• Track and report organic traffic, keyword rankings, click-through rates, crawl stats, and more.
• Use Google Analytics, GTM, and Search Console to monitor performance and identify opportunities.
• Provide regular SEO and SEM performance forecasts and detailed reports (e.g., keyword performance, traffic trends, index status).

Requirements

• 3+ years of hands-on SEO experience, including technical, on-page, and content SEO - Must
• Proven success in driving organic traffic growth.
• Experience working in fast-paced, high-traffic environments.
• Strong knowledge of technical SEO: site structure, canonical tags, redirects, schema markup, robots.txt, crawl errors, mobile-first, and Core Web Vitals - Must
• Experience with JavaScript/React rendering, page speed optimization, and SEO audits using tools like Screaming Frog, Search Console, and Pagespeed Insights.
• Skilled in keyword research, content optimization, and identifying thin/duplicate content - Must
• Proficient with Google Analytics, GTM, Search Console, SEMrush, and SimilarWeb.
• Able to turn data into actionable SEO insights and reports.