VP of Digital Experience & Amplification

VP of Digital Experience & Amplification

About Us:

We’re a high-velocity internet company operating a top-tier e-commerce platform and a growing suite of consumer-first service sites that attract millions of users every month. We live at the intersection of tech, creativity, and business—and we’re looking for a leader who thrives there too.

The Role:

As VP of Digital Experience & Amplification, you won’t just lead a team—you’ll run a business unit. You’ll own a full-stack internal digital agency, drive its P&L, and shape how we connect with users, grow our presence, and scale our digital voice across platforms.

You’ll manage a fast-moving, highly collaborative team spanning paid media, SEO, social, content, and website creation. This role blends creative strategy with operational discipline and is perfect for someone who loves testing, building, scaling—and doing it all with speed and purpose.

You’ll be part strategist, part operator, and 100% driven by curiosity, creativity, customer focus, and business impact.

What You’ll Own:

• Business Unit Leadership: Own the digital agency as a revenue-impacting business, with full P&L responsibility and a focus on profitability, delivery, and innovation.
• End-to-End Experience Design: Lead how users find us, engage with us, and convert—from the first click to the final experience.
• Amplification Engine: Orchestrate SEO, SEM, paid social, and content teams to maximize reach and performance.
• Website Creation & Optimization: Oversee the build and evolution of fast, user-centered web assets designed to perform.
• Creative & Data Synergy: Marry storytelling with analytics to drive experimentation, decision-making, and scale.
• Cross-Team Collaboration: Work closely with product, brand, analytics, and executive leadership to align on goals and execution.
• Team Empowerment: Build, coach, and inspire a multidisciplinary group of digital creators, marketers, and technologists.

Who You Are:

• Business-Oriented: You think like a GM—revenue, margin, efficiency, scale.
• Curious & Experimental: You live in test plans, “what ifs,” and micro-iterations.
• User-Obsessed: You care deeply about UX, behavior, and real-world outcomes.
• Data-Driven, Outcome-Focused: You measure what matters and act on it fast.
• Energetic & Modern: You’re fluent in growth tools, emerging channels, and trends—and love building what's next.
• A Natural Leader: You’ve led diverse teams, mentored rising talent, and created spaces where good ideas win.

Requirements:

• 5+ years of experience in digital marketing, growth, or performance-driven leadership roles.
• Prior ownership of business outcomes, P&L, or operational budget responsibility.
• Expertise across performance channels (PPC, SEO, paid social) and digital experience platforms.
• Experience in managing web development or CRO-focused initiatives.
• A sharp commercial mindset with a bias for action and experimentation.

Why You’ll Love This:

• You’ll be running your own unit within a high-growth company.
• You’ll work with smart, ambitious peers who care about outcomes and originality.
• You’ll have the room to explore—and the backing to scale.
• You’ll make a measurable impact on a digital footprint seen by millions.