Website Planning & UX Manager

We are Israel’s leading digital consumer company, operating over 20 high-traffic platforms and reaching millions of users every month. Beyond our content brands, we’re also the digital partner of choice for tens of thousands of small and medium businesses across the country — offering end-to-end solutions including website building, SEO, paid media, and digital presence management.

In this role, you’ll be at the heart of that mission — leading the planning and execution of websites that help local businesses grow, stand out, and succeed online.

We're looking for a hands-on leader who knows how to plan high-performing websites from the ground up. Someone who understands what makes a homepage convert, how to structure a menu, when to use a gallery, and where SEO should guide content hierarchy.

If you come from a high-volume website environment — whether it's a no-code platform company, a digital agency, or a fast-paced web studio — and you’re looking to lead a team and set the standard for scalable, effective site planning, this role is your next step.

What You’ll Do:

• Lead and manage a professional team of website planners and UX specialists working on a high volume of client websites — across content, commerce, and service industries.
• Own the entire planning process — including understanding client needs, writing smart specs, structuring pages for SEO, and building wireframes that developers and designers can work with.
• Work with platforms like Shopify, Elementor, and Wix, maximizing their capabilities to deliver flexible, high-conversion sites.
• Manage daily operations — task prioritization, timelines, team training, and cross-department communication.
• Be the professional voice of the site-building process in the company — setting standards, mentoring the team, and reviewing every site before it goes live.
• Collaborate with product, content, development, and design to ensure every website meets business, marketing, and SEO goals.

What You Bring:

• At least 3 years of experience in website planning, UX, or content architecture — including team leadership or project ownership.
• Deep familiarity with no-code platforms like Elementor, Wix, and Shopify – including understanding what these tools can (and can't) do.
• Strong SEO knowledge – especially how to build page structures, headlines, and internal links that support ranking and discoverability.
• Ability to write clear briefs and specs that guide development and design.
• Experience working with clients — understanding goals, gathering input, and translating that into a site that works.
• Project management skills — balancing multiple live projects, tight timelines, and changing priorities.
• A sharp eye for UX and layout — and the ability to guide others.

Bonus Points:

• Experience building websites for SMBs in different industries.
• Familiarity with web analytics (GA4, heatmaps, etc.).
• Understanding of hosting, domains, and basic web tech (DNS, site speed, mobile optimization).
• Experience with Monday.com or similar project management tools.

Why Join Us?

You’ll lead the planning behind hundreds of websites a year, shape how businesses in Israel go online, and guide a team that turns specs into success. You’ll work in a tech-forward, creative, performance-oriented environment — where we care deeply about how things are built, not just how they look.

If you're passionate about websites and want to lead real impact — we'd love to hear from you.