Creative Director – Brand, Performance & Product Pathways

About Us

OurRitual is a fast-growing digital platform revolutionizing relationship guidance and therapy. We deliver expert-led sessions, personalized masterclasses, and engaging content to help individuals and couples strengthen their connections. As a consumer-first (B2C) company on a steep growth curve, we move fast and ship creative that reaches thousands of users—both inside and outside the product.

Role Overview

We’re seeking a hands-on Creative Director who can dream up cinematic brand moments and shape the in-product masterclass experiences that drive real emotional and behavioral change. You’ll partner with Growth, Product, and Content to craft:

• Cinematic brand films & motion assets that spark emotion and shareability.
• UGC-powered campaigns that turn our community into storytellers.
• In-app creative masterclasses—copy, visuals, micro-videos—that guide users through “aha!” moments and therapeutic breakthroughs.
  
  

• Relationships are our north star—internally and for our members.
• We sprint, measure, iterate, and let the best ideas win.
• Data informs our creative; human stories give it heart.
• We set a high bar and help each other clear it.
  
  

• 4–6 years creating multi-channel campaigns for B2C brands (agency or in-house).
• Portfolio shows mastery of video production—concepting, directing, editing—and a knack for cinematic storytelling.
• Comfortable leading UGC initiatives: sourcing creators, briefing them, weaving content into larger narratives.
• Equally excited about high-performing ads and in-app creative (micro-copy, visual cues, onboarding flows).
• Fluent in Adobe CC + Figma (bonus: Premiere/DaVinci Resolve or motion-graphics chops).
• Metrics-curious—you debate ROAS & retention curves as eagerly as color palettes.
• Excellent English writing; Hebrew a plus.
• Proven ability to manage creative budgets and production timelines effectively.
  
  

• Concept & Execute: End-to-end creative for cinematic videos, paid social, lifecycle emails, landing pages, and in-app therapy-aligned masterclass experiences.
• Video Production Leadership: Write treatments, scout talent, direct shoots, manage post-production, and ensure assets land on time & on budget.
• UGC Strategy: Design programs that inspire authentic user stories; curate, edit, and amplify the best submissions across channels.
• Collaborate Closely with Growth and Product to align creative with acquisition, engagement, and retention goals.
• Refine Brand Voice & Look: Document guidelines; safeguard consistency across all touchpoints.
• Performance Loop: Track creative KPIs; turn insights into rapid, data-backed iterations.
• External Partner Management: Brief and oversee freelance creators, editors, and production studios when needed.
• Budget & Timeline Ownership: Ensure all creative work is scoped realistically, meets budget parameters, and launches on schedule.
  
  

• Experience in wellness, health-tech, or relationship-focused therapy products.
• Familiarity with AI-assisted creative tools or dynamic content generation.
• Comfort with 3D, interactive/webGL, or live-action docu-style formats.
• Success launching campaigns in multiple markets/languages.
  
  

• Front-row impact — your films, UGC concepts, and in-app masterclasses touch users’ lives in real therapeutic ways.
• Velocity—ideas move from storyboard to production in days, and you see results just as fast.
• Growth runway—as our brand scales, your influence (and team) will grow with it.
• Mission-driven—help people build healthier relationships and access therapy worldwide.