Marketing Manager

eTeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to over 800 employees while we deliver high quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome-focused learning experiences, by leveraging AI technology and advanced teaching methodologies.

We are seeking a experienced Marketing Manager to lead and drive the comprehensive marketing strategies for our brands. The successful candidate will own the end-to-end marketing vision for their respective brand, with a specific focus on monetization through upsell opportunities by expanding products, exploring additional sales channels, and optimizing existing ones. This role will involve working closely with various teams to achieve revenue growth and business objectives. If you're a results-oriented marketing professional with expertise in e-commerce and online sales management, preferably with marketplace experience, we’d love to hear from you.

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Key Responsibilities:

• Marketing Strategy & Planning
• Lead the development and execution of marketing strategies for the assigned brand(s), including benchmarking, market research, customer segmentation, and competitive analysis
• Monetisation & Upsell Growth
• Define and drive monetisation strategies by identifying new upsell opportunities within existing products and services
• Implement strategies to enhance upsell opportunities across all customer touchpoints
• Develop and launch new products and services to expand revenue opportunities, focusing on both direct sales and e-commerce
• Explore and integrate new sales channels, including marketplace platforms, to enhance customer reach and optimise revenue streams
• Go-To-Market (GTM) Ownership
• Manage GTM planning and execution, ensuring a cohesive marketing vision from product positioning and messaging to launches and campaigns
• Develop and oversee marketing campaigns tailored to customer acquisition, upsell opportunities, and retention, focusing on measurable results
• Collaboration & Cross-Functional Alignment
• Collaborate with product, sales, design, and tech teams to ensure alignment across departments and support the broader marketing vision
• Serve as the main point of contact for upsell initiatives and e-commerce growth projects

Perks & Benefits:

• 100% remote work from the comfort of your home
• Opportunity to work with leading educational brands in a global environment
• Collaborative, dynamic work culture that fosters innovation and growth

Location: 100% Remote / Work-from-Home-

Reports to: VP Marke

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