Marketing Communications Specialist

As a Ucomm Marketing Specialist, you will execute and automate campaigns in multiple countries. These campaigns move users through the product funnels and are seen by our users on owned channels, primarily marketing emails, push notifications and in-app messages.

The team work with design, content, product, marketing, analytics, engineering, QA and operations teams to bring complex, high-impact marketing campaigns to life in a way that impact our company KPIs and help us improve the lives of millions of users. You will create, implement, test, monitor and own multiple CRM campaigns and experiments.

Minimum Qualifications:

• Experience managing end-to-end projects with minimal guidance.

• Experience working in a fast pace environment driving multiple projects at the same time.

• Exceptional attention to detail. Self-motivated, independent, goal oriented.

• Resourceful and strong problem solver.

• Experience leading cross-functional work with several teams including engineering and product managers.

• Outstanding level of organization, keeping everything structured, documented and shared.

• Outstanding written and verbal communication skills, with fluency in English.

• Able to work under pressure.

• Deliverable oriented mentality.

• Data driven work style.

• Analytical & Technical skills

Preferred Qualifications:

• BA/BS degree or equivalent with strong academic performance.

• Experience working with CRM marketing tools for push notifications, emails and in-product messages.

• Experience working on consumer mobile apps with more than 1 million MAUs.

• Can-do attitude, focused and reliable.

• Experience in testing and QA - preferred.

Responsibilities:

• Manage end-to-end the execution of multiple complex CRM marketing campaigns simultaneously using our internal tools.

• Define marketing campaigns - identify target audience, measurable KPI for success, oversee content creation aligned with messaging points, and execute.

• Work with internal copywriters and designers to receive necessary content.

• Work with localization team to receive translations.

• Work with Tools & Automation engineers to configure or implement new campaigns

• Act as point of contact for XFN teams requesting support for marketing needs.

• Manually test all campaign’s components and flows. Work with QA team to test highly complex flows or campaigns.

• Pursue all needed approvals prior to launching campaigns.

• Launch campaign and monitor performance on a daily & weekly basis

• Track progress, understand dependencies and communicate status and results to project stakeholders on weekly, monthly and quarterly frequency.

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