Senior Marketing Manager

As a Senior Marketing Manager at Edikted, you will lead the creation and execution of dynamic brand campaigns that resonate with Gen Z consumers, positioning Edikted as the go-to fashion brand for trend-forward, socially conscious individuals. 

This role requires a proactive, innovative, and results-driven leader capable of developing and executing brand initiatives that align with Edikted's mission to deliver affordable, sustainable fashion that empowers the next generation.

• Develop and implement a comprehensive annual brand strategy that aligns with Edikted's overarching business objectives.
• Ensure brand consistency across all marketing channels, including brand campaigns, social media, content, website & app, and performance marketing.
• Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
• Collaborate with cross-functional teams (e.g., design, website, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
• Track short and long-term campaign performance, analyze key metrics, and optimize future efforts.
• Lead the development of media plans alongside internal teams.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in a similar role.
• Proven track record of developing and executing successful marketing campaigns and activations.
• Strong understanding of digital marketing channels and social platforms.
• Experience working in a fast-paced, international environment.
• Strong project management and organizational abilities.